User demographic profile driven advertising targeting
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Abstract
The invention relates to a method and apparatus for targeting advertising information transmitted over the Internet. The method involves creating a user profile and transmitting an agent and ad banner from a content provider to a target computer. At the target computer, information is collected and transmitted from the target computer to the content provider. The content provider filters the information to create relevant data. The content provider then munges the relevant data into a user specific database and selects new content for transmission over the Internet based on the new user specific database.
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Citations
38 Claims
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1-19. -19. (canceled)
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20. A system comprising:
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a target computer to receive a content including an advertisement; and
a content provider coupled to the target computer via a network to transmit the content, the content provider comprising;
an advertisement database storing a plurality of advertisements, wherein a non-specific advertisement from the advertisement database is transmitted to the target computer based upon information obtained from an agent initially transmitted to the target computer when the target computer connects to the content provider, and wherein a content agent is transmitted to the target computer with the non-specific advertisement;
a user rule page containing information automatically obtained from the target computer by the content agent, the content agent having a triggering program to filter information and to determine whether the information is relevant to the user rule page, wherein the content agent is an object code for a control residing on a web page and the control is transmitted with the web page while a dormant object code resides on a server;
a rulebook to provide a rule based on the user rule page, the rule controlling a selection of a specific advertisement from the advertisement database, wherein the rule is stored in form of a condition-action pair, the user rule page including;
a hardware profile indicating hardware capabilities of the target computer, a software profile indicating software used by the target computer, and a user profile including dynamic information related to a user using the target computer, the dynamic information including information on web sites visited and time spent by the user on the websites; and
wherein the content agent updates information in the user rule page based upon information received from the target computer and based upon the updated user rule page selects the specific advertisement from the advertisement database that is transmitted to the target computer. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28)
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29. A system comprising:
a content provider coupled to a target computer via a network to transmit the content, the content provider comprising;
an advertisement database storing a plurality of advertisements, wherein a non-specific advertisement from the advertisement database is transmitted to the target computer based upon information obtained from an agent initially transmitted to the target computer when the target computer connects to the content provider, and wherein a content agent is transmitted to the target computer with the non-specific advertisement;
a user rule page containing information automatically obtained from the target computer by the content agent, the content agent having a triggering program to filter information and to determine whether the information is relevant to the user rule page, wherein the content agent is an object code for a control residing on a web page and the control is transmitted with the web page while a dormant object code resides on a server;
a rulebook to provide a rule based on the user rule page, the rule controlling a selection of a specific advertisement from the advertisement database, wherein the rule is stored in form of a condition-action pair, the user rule page including;
a hardware profile indicating hardware capabilities of the target computer, a software profile indicating software used by the target computer, and a user profile including dynamic information related to a user using the target computer, the dynamic information including information on web sites visited and time spent by the user on the websites; and
wherein the content agent updates information in the user rule page based upon information received from the target computer and based upon the updated user rule page selects the specific advertisement from the advertisement database that is transmitted to the target computer. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38)
Specification