Process and system for providing information to customers at point of sale
First Claim
Patent Images
1. A method of providing targeted information to a customer, the method comprising the steps of:
- receiving an indication from a customer of the customer'"'"'s desire to purchase at least one customer-selected item at a first store, the indication being communicated from the customer contemporaneously with the customer being in proximity of the first store;
obtaining information about at least one additional item that is associated with purchasing behavior of the customer, the at least one additional item based upon the customer'"'"'s desire to purchase the at least one customer-selected item at least partially inferring the purchasing behavior of the customer; and
conveying the information to the customer about the at least one additional item that is related to the customer'"'"'s inferred purchasing behavior, the information being conveyed to the customer while the customer is in proximity to the store.
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Abstract
Customers at a point of sale are provided with offers for goods and services, based on past transactions for that customer. Transaction histories are collected for customers, and customers are classified according to likely interest in future purchases based on previous transactions. When the customer makes a current transaction, that customer may receive offers for additional goods or services based on transaction history. The offers are presented to the customer at a point-of-sale terminal for the current transaction, by printing on a receipt for the current transaction or by displaying on a visual display.
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Citations
20 Claims
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1. A method of providing targeted information to a customer, the method comprising the steps of:
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receiving an indication from a customer of the customer'"'"'s desire to purchase at least one customer-selected item at a first store, the indication being communicated from the customer contemporaneously with the customer being in proximity of the first store;
obtaining information about at least one additional item that is associated with purchasing behavior of the customer, the at least one additional item based upon the customer'"'"'s desire to purchase the at least one customer-selected item at least partially inferring the purchasing behavior of the customer; and
conveying the information to the customer about the at least one additional item that is related to the customer'"'"'s inferred purchasing behavior, the information being conveyed to the customer while the customer is in proximity to the store. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method for providing targeted information to a customer at a point-of-sale, comprising:
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receiving a request from the point-of-sale for targeted information associated with the customer, the request comprising customer identification information and point-of-sale purchase information;
updating purchase information located in a customer profile database with the point-of-sale purchase information;
determining whether targeted information in the form of personalized non-billing information should be provided to the customer at the point-of-sale;
if targeted information should be provided, retrieving targeted information correlated to the updated purchase information in the customer profile database; and
sending the targeted information to the point-of-sale. - View Dependent Claims (17, 18, 19)
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20. A system for communicating with a customer at a point of sale, comprising:
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a processor in communication with the terminal at the point of sale;
a data store operatively associated with the processor and comprising a customer table containing customer identification information and a purchase history for each identified customer;
the data store further comprising a set of classifications that correlate to customer purchase habits derived from the purchase histories; and
the processor is operative in response to information received from the terminal identifying a particular customer and a current purchase by the particular customer to determine, from the received information and the set of classifications, whether targeted information in the form of personalized non-billing information should be provided to the particular customer and, if so, to send the targeted information to the terminal for presenting to the customer.
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Specification