System and method for automatic generation of search results based on local intention

• US 20060085392A1
• Filed: 09/30/2004
• Published: 04/20/2006
• Est. Priority Date: 09/30/2004
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Li, Ying, Wang, Lee
• Application Number:
  US10/953,187
• Publication Number:
  US 20060085392A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries

Abstract

A system and related techniques automatically analyze Web search and other activity, to generate locality-selected results based on not just the user'"'"'s location, but also the business or other content provider'"'"'s location and the degree of local intent in the user'"'"'s query. The locality or region to the user may be identified, for instance, by the presence of geographic clues or indicators in the general content of the Web site, for instance, the presence of ZIP codes, telephone numbers, town names or other semantic or other indicators which have some geographic connotation in search terms, key words or other query or semantic inputs. The user'"'"'s degree of local intent may be automatically analyzed as well, for instance by the presence of terms such as “car repair” or “pizza restaurant” which may suggest the user intends to locate local goods, services or providers. The search service may then access a content database to identify ads or other media or content which match or correspond to the detected locality or region, such as ads for local restaurants, car dealerships, physicians or other services or products, and which correspond in location, working radius and degree of localness to the user'"'"'s query. Because the delivery of localized search results according to the invention is specifically filtered for user-driven local intent, advertisements and other media or content may be delivered which better match the user'"'"'s search objectives.

Claims

1. A system for generating locality-selected search results, comprising:

an input interface to receive a set of search terms for a user search;

an interface to a content store, the content store storing localized content; and

a locality engine, communicating with the input interface and the interface to the content store, the locality engine processing the search terms to analyze a local intent of the search and generate locality-selected search results based on at least a match of the localized content with a location of the user and the local intent of the search.

2. A system according to claim 1, wherein the localized content comprises localized advertisements.

3. A system according to claim 1, wherein the localized content comprises content contributed by subscribers to the content store.

4. A system according to claim 3, wherein the subscribers comprise paid subscribers.

5. A system according to claim 1, wherein the locality engine analyzes a local intent of the localized content for matching to the local intent of the search.

6. A system according to claim 3, wherein the subscribers indicate a local intent for the localized content.

7. A system according to claim 1, wherein the locality engine analyzes the local intent of the search based on a set of locality indicators comprising at least one of a geographic area name, telephone number information and address information.

8. A system according to claim 7, wherein the set of locality indicators comprises address information, and the address information comprises a postal ZIP code.

9. A system according to claim 1, wherein the locality engine analyzes the set of locality indicators based on at least one of an exact match and a partial match of the set of search terms.

10. A system according to claim 1, wherein the locality engine analyzes the local intent based on a function of at least one of a frequency of locality identifiers in the set of search terms, a separation of locality identifiers in the set of search terms, and a positional a tree of locality identifiers in the set of search terms.

11. A system according to claim 1, wherein the content store comprises an ad table.

12. A system according to claim 1, wherein the locality-selected search results are presented via a Web page.

13. A method for generating locality-selected search results, comprising:

receiving a set of search terms for a user search;

processing the search terms to analyze a local intent of the search and generate locality-selected search results based on at least a match of localized content with a location of the user and a local intent of the search.

14. A method according to claim 13, wherein the localized content comprises localized advertisements.

15. A method according to claim 13, wherein the localized content comprises content contributed by subscribers.

16. A method according to claim 15, wherein the subscribers comprise paid subscribers.

17. A method according to claim 13, further comprising analyzing a local intent of the localized content for matching to the local intent of the search.

18. A method according to claim 15, wherein the subscribers indicate a local intent for the localized content.

19. A method according to claim 13, wherein the processing comprises analyzing the local intent of the search based on a set of locality indicators comprising at least one of a geographic area name, telephone number information and address information.

20. A method according to claim 19, wherein the set of locality indicators comprises address information, and the address information comprises a postal ZIP code.

21. A method according to claim 13, wherein the processing comprises analyzing the set of locality indicators based on at least one of an exact match and a partial match of the set of search terms.

22. A method according to claim 13, wherein the processing comprises analyzing the local intent based on a function of at least one of a frequency of locality identifiers in the set of search terms, a separation of locality identifiers in the set of search terms, and a positional a tree of locality identifiers in the set of search terms.

23. A method according to claim 13, wherein the localized content is stored in an ad table.

24. A method according to claim 13, further comprising presenting the locality-selected search results via a Web page.

25. A set of locality-selected search results, the set of locality-selected search results being generated by a method of:

receiving a set of search terms for a user search;

processing the search terms to analyze a local intent of the search and generate locality-selected search results based on at least a match of localized content with a location of the user and a local intent of the search.

26. A set of locality-selected search results according to claim 25, wherein the localized content comprises localized advertisements.

27. A set of locality-selected search results according to claim 25, wherein the localized content comprises content contributed by subscribers.

28. A set of locality-selected search results according to claim 27, wherein the subscribers comprise paid subscribers.

29. A set of locality-selected search results according to claim 25, wherein the method further comprises analyzing a local intent of the localized content for matching to the local intent of the search.

30. A set of locality-selected search results according to claim 27, wherein the subscribers indicate a local intent for the localized content.

31. A set of locality-selected search results according to claim 25, wherein the processing comprises analyzing the local intent of the search based on a set of locality indicators comprising at least one of a geographic area name, telephone number information and address information.

32. A set of locality-selected search results according to claim 31, wherein the set of locality indicators comprises address information, and the address information comprises a postal ZIP code.

33. A set of locality-selected search results according to claim 25, wherein the processing comprises analyzing the set of locality indicators based on at least one of an exact match and a partial match of the set of search terms.

34. A set of locality-selected search results according to claim 25, wherein the processing comprises analyzing the local intent based on a function of at least one of a frequency of locality identifiers in the set of search terms, a separation of locality identifiers in the set of search terms, and a positional a tree of locality identifiers in the set of search terms.

35. A set of locality-selected search results according to claim 25, wherein the localized content is stored in an ad table.

36. A set of locality-selected search results according to claim 25, wherein the method further comprises presenting the locality-selected search results via a Web page.