Intelligent and time varying out of home information or advertising system
First Claim
1. A method for operating at least one information display unit (14), a control unit (9) controlling duration of, and selection between, various still picture and video messages being displayed by said display unit (14), said control unit (9) operating in accordance with at least one timing algorithm based on socio-economic and behavioural parameters, whereby said messages are selected, changed, prolonged, repeated and deleted dependent on values of said parameters, characterized in that at least one sensor (13, 16) mounted near said display unit (14) delivers to said control unit (9) which is an independent local control unit (9), signals representative of any of a) at least one environmental parameter, b) at least one behavioural parameter, and c) at least one environmental parameter and at least one behavioural parameter, said at least one timing algorithm also being based on possible environmental parameters and being operative to provide display control on the basis of said signals, thereby to provide independent message control and to adapt message selection, change, duration and frequency to a current parameter situation.
0 Assignments
0 Petitions
Accused Products
Abstract
An integrated advertising or messaging system that may target various socio-economic groups, as a function of time, weekday, traffic conditions and weather is provided. The system may offer real time interactions with receivers, to provide additional information or the ordering of goods or services. The concept yields optimising and cost effective solutions to the communication between transmitter (advertiser) and receiver (consumer).
44 Citations
7 Claims
-
1. A method for operating at least one information display unit (14), a control unit (9) controlling duration of, and selection between, various still picture and video messages being displayed by said display unit (14), said control unit (9) operating in accordance with at least one timing algorithm based on socio-economic and behavioural parameters, whereby said messages are selected, changed, prolonged, repeated and deleted dependent on values of said parameters,
characterized in that at least one sensor (13, 16) mounted near said display unit (14) delivers to said control unit (9) which is an independent local control unit (9), signals representative of any of a) at least one environmental parameter, b) at least one behavioural parameter, and c) at least one environmental parameter and at least one behavioural parameter, said at least one timing algorithm also being based on possible environmental parameters and being operative to provide display control on the basis of said signals, thereby to provide independent message control and to adapt message selection, change, duration and frequency to a current parameter situation.
-
5. An information display system comprising at least one information display unit (14), a control unit (9) controlling duration of, and selection between, various still picture and video messages being displayed by said display unit (14), said control unit (9) being equipped with at least one timing algorithm for selecting, changing, prolonging, repeating and deleting respective messages on the basis of currently valid socioeconomic and behavioural parameter values held in store by said control unit (9),
characterized by at least one sensor (13, 16) mounted near said display unit (14) to deliver to said control unit (9) which is an independent local control unit (9), signals representative of any of a) at least one environmental parameter, b) at least one behavioural parameter, and c) at least one environmental parameter and at least one behavioural parameter, said at least one timing algorithm also being based on possible environmental parameters and being operative to provide display control on the basis of said signals, thereby to provide independent message control and to adapt message selection, change, duration and frequency to a current parameter situation.
Specification