Method and system for multimedia advertising

• US 20060090182A1
• Filed: 10/27/2004
• Published: 04/27/2006
• Est. Priority Date: 10/27/2004
• Status: Abandoned Application

• Current Assignee: Comcast Interactive Capital LP (Comcast Corporation)
• Original Assignee: Comcast Interactive Capital LP (Comcast Corporation)
• Inventors: Horowitz, David B., Rudolph, Benjamin R.
• Application Number:
  US10/974,323
• Publication Number:
  US 20060090182A1
• Time in Patent Office: Days
• US Class Current: 725/40
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4828 for searching program descriptors retrieval of video data G06F16/739
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Method and system for multimedia advertising. The multimedia advertising including video and content information. The advertisements being accessible for viewing the video and content information associated therewith.

Claims

1. A system for multimedia advertising, the system comprising:

a multimedia interface for creating multimedia advertisements for a plurality of advertisers, the multimedia advertisements including video and content information for the advertisers;

a navigatable database in communication with the multimedia interface for automatically storing the multimedia advertisements; and

a navigation interface for navigating the database based on the content information associated with the advertisers so that a user may navigate the database for on-demand accessing of the multimedia advertisements.

2. The system of claim 1 wherein the navigation interface is accessible through an electronic programming guide (EPG).

3. The system of claim 2 wherein the EPG is accessible through a settop box.

4. The system of claim 1 wherein the navigation interface is accessible through a webpage.

5. The system of claim 1 wherein the multimedia interface is accessible through a webpage for updating the multimedia advertisements, wherein an updated multimedia advertisement is automatically stored on the database.

6. The system of claim 5 wherein the updated multimedia advertisement includes new video.

7. The system of claim 5 wherein the wherein the updated multimedia advertisement includes new content information.

8. The system of claim 1 wherein the navigation interface includes a graphical user interface (GUI) having a number of selectable menu buttons for locating the content information.

9. The system of claim 8 wherein at least one of the menu buttons includes a services category button for locating multimedia advertisements sorted according to services provided by the advertisers.

10. The system of claim 8 wherein at least one of the menu buttons includes a search button for locating advertisements associated with inputted search criteria.

11. The system of claim 1 wherein the navigation interface includes location logic for locating advertisers associated with a geographical area.

12. The system of claim 11 wherein the geographical area is determined from a user input to the navigation interface.

13. The system of claim 11 wherein the geographical area is determined automatically from a user profile of the user stored on the database.

14. The system of claim 11 wherein the geographical area is determined from a network address that corresponds with a network device used by the user to access the navigation interface.

15. The system of claim 1 further comprising an advertisement interface for playing video and displaying content information associated with the multimedia advertisement.

16. An electronic programming guide (EPG) for selecting multimedia advertisements, the multimedia advertisements each including video and content information, the EPG comprising:

an advertisement navigation menu for navigating a database of multimedia advertisements according to the content information associated with the advertisements and displaying the video and content information of the advertisements.

17. The EPG of claim 16 wherein the navigation menu displays one or more titles for the advertisements such that the video and content information associated with the advertisements is available through the EPG for on-demand viewing with selection of one of the titles.

18. The EPG of claim 17 wherein an advertisement interface appears with selection of one of titles, the advertisement interface including a display portion for displaying the content information and a video portion for playing the video associated with the selected advertisement.

19. A method for multimedia advertising, the method comprising:

storing multimedia advertisements in a navigatable database, each multimedia advertisement including video and content information; and

receiving navigation signals for navigating the database based on the content information associated with the advertisements such that the advertisements are accessible through an advertisement interface for on-demand viewing of the video and content information.

20. The method of claim 19 further comprising receiving the navigation signals through an electronic programming guide (EPG).

21. The method of claim 19 further comprising receiving the navigation signals through a webpage.

22. The method of claim 19 further comprising receiving the video and content information for the advertisements through a webpage hosted by a service provider and storing the received video and content information in the database.

23. The method of claim 19 further comprising receiving the video and content information for the advertisements through email and storing the emailed video and content information in the database.

24. The method of claim 19 further comprising creating the video and content information for the advertisements at a headend of a service provider.

25. The method of claim 24 further comprising receiving dialogue and advertising content from an advertiser and creating the advertisement according to the dialogue and advertising content.

26. The method of claim 25 further comprising receiving the dialogue and advertising content through email.

27. The method of claim 19 further comprising displaying the advertisements in an electronic programming guide (EPG).

28. The method of claim 19 further comprising displaying the advertisements in a webpage.

29. A method for multimedia advertising, the method comprising:

creating multimedia advertisements having video and content information, the content information including a title and description for the advertisement;

storing the multimedia advertisements in a navigatable database;

searching the database according to the advertisement titles; and

selecting one of the titles for on-demand viewing of the advertisement, the on-demand viewing including displaying the video and description associated with the selected advertisement.

30. The method of claim 29 further comprising displaying the selected advertisement in an electronic programming guide (EPG).

31. The method of claim 29 further comprising displaying the selected advertisement in a webpage.

32. The method of claim 29 further comprising creating the advertisements through a webpage hosted by a service provider.

33. The method of claim 29 further comprising creating the advertisements on a personal computer and emailing the advertisement to a service provider having the database.

34. The method of claim 29 further comprising creating the advertisements at a headend of a service provider.

35. The method of claim 34 further comprising receiving dialogue and advertising content from an advertiser and creating the advertisement according to the dialogue and advertising content.

36. A method for multimedia advertising, the method comprising:

storing multimedia advertisements in a navigatable database, each multimedia advertisement including a multimedia feature and content information; and

receiving navigation signals for navigating the database based on the content information associated with the advertisements such that the advertisements are accessible through an advertisement interface for on-demand viewing of the multimedia feature and content information.

37. The method of claim 36 further comprising storing video as the multimedia feature.

38. The method of claim 36 further comprising storing a slide-show as the multimedia feature.

39. The method of claim 38 further comprising receiving the navigation signals through an electronic programming guide (EPG).

40. The method of claim 38 further comprising receiving the navigation signals through a webpage.

41. The method of claim 38 further comprising receiving the slide-show and content information for the advertisements through a webpage hosted by a service provider and storing the received slide-show and content information in the database.

42. The method of claim 38 further comprising receiving the slide-show and content information for the advertisements through email and storing the emailed slide-show and content information in the database.

43. The method of claim 38 further comprising creating the slide-show and content information for the advertisements at a headend of a service provider.

44. The method of claim 36 further comprising displaying the accessed advertisements in the advertisement interface, the advertisement interface including a ‘

Contact’

button for contacting the advertiser, a ‘

Reservation’

button for making a reservation with the advertiser, and a ‘

Order’

button for ordering from the advertiser.

45. The method of claim 36 further comprising displaying additional multimedia features for each accessed advertisement in response to selection of an ‘

Additional Advertisement’

button provided in the advertisement interface.