System and method for presenting information
First Claim
Patent Images
1. A method comprising:
- receiving a plurality of viewer requests;
displaying content on a display device in response to at least one of said plurality of viewer requests;
communicating data representative of said plurality of viewer requests to a remote server over a network;
maintaining a viewer profile; and
updating said viewer profile based on said plurality of viewer requests.
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Accused Products
Abstract
System and method for presenting information. In one embodiment, viewers watching behavior and/or searching habits may be tracked and used to develop a viewer profile. This view profile may then be used to target advertisements, information and/or future programming options to the viewer. Commercial items may also be targeted to the individual user based on such television viewing and/or searching habits.
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Citations
34 Claims
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1. A method comprising:
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receiving a plurality of viewer requests;
displaying content on a display device in response to at least one of said plurality of viewer requests;
communicating data representative of said plurality of viewer requests to a remote server over a network;
maintaining a viewer profile; and
updating said viewer profile based on said plurality of viewer requests. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 28)
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12. An apparatus comprising:
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a processor;
an input means coupled to said processor; and
a memory coupled to said processor, said memory to include instructions sequences to cause the processor to, process a plurality of viewer requests entered using said input means, and transmit said plurality of viewer requests to a remote server over a network, wherein said plurality of viewer requests are used to update a viewer profile. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A computer program product comprising:
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a computer usable medium having computer program code embodied therein to display information, the computer program product having;
computer readable program code to receive a plurality of viewer requests;
computer readable program code to display content on a display device in response to at least one of said plurality of viewer requests;
computer readable program code to communicate data representative of said plurality of viewer requests to a remote server over a network;
computer readable program code to maintain a viewer profile; and
computer readable program code to update said viewer profile based on said plurality of viewer requests. - View Dependent Claims (25, 26, 27, 29, 30, 31, 32, 33, 34)
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Specification