Media disc and gift card point-of-sale package
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Accused Products
Abstract
A gift card point-of-sale package comprises a payment card and optical recording disc packaged for merchandizing and display in a retail location. The gift card, optical recording disc, and backboard are printed with trademarks, logos, sales messages, and graphics that generate some gift-giving purchase interest in a retail buyer. The gift card includes a magnetic stripe payment card with recording information identifying the gift card point-of-sale package. Such information becomes automated business intelligence that can be communicated to the gift card sponsor, and used to analyze buyer behavior and sales performance. The optical recording disc comprises computer programs, video programming, musical performances, games, and interactive presentations. Its use is automatically reported over the Internet. The products and services offered by the gift card sponsor are related to the optical recording disc content. The backboard allows gift-givers to identify themselves to their recipients.
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Citations
11 Claims
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1-7. -7. (canceled)
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8. A gift card business method, comprising:
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packaging an electronic payment card and an optical recording disc together in a packaged gift card for merchandising and display in a retail location, wherein said gift card, optical recording disc, and backboard are printed with trademarks, logos, sales messages, and graphics targeted to generate a gift-giving purchase interest in a retail buyer, and wherein said gift card comprises a magnetic stripe payment card with magnetically recorded information;
detecting that either of said electronic payment card and optical recording disc have been used;
communicating data from the step of detecting back to a gift card sponsor as feedback for an on-going business strategy; and
analyzing buyer behavior and sales performance of retail sales of said electronic payment card with information obtained in the step of communicating data. - View Dependent Claims (9, 10, 11)
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Specification