System and method of electronic advertisement and commerce

• US 20060095320A1
• Filed: 11/03/2004
• Published: 05/04/2006
• Est. Priority Date: 11/03/2004
• Status: Abandoned Application

• Current Assignee: Lisa S. Jones
• Original Assignee: Lisa S. Jones
• Inventors: Jones, Lisa S.
• Application Number:
  US10/980,086
• Publication Number:
  US 20060095320A1
• Time in Patent Office: Days
• US Class Current: 705/14.51
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions

Abstract

A system and method of electronic advertisement and commerce, wherein commercial advertisements are electronically mailed to a prospective and/or current consumer via a global networking system. Following completion of the commercial advertisements, an electronic “pop-up” page or window prompts or enables the consumer to access live chat-rooms to discuss or inquire into the advertised products/services; electronically submit his/her telephone number for permitting a sales representative to call the consumer on behalf of the product/service advertiser and thereby respond to the consumer'"'"'s specific product/service-related inquires; and/or further conduct electronic-business transactions for purposes of ordering products or services depicted in the commercial advertisements, making bill or invoice payments for existing products or services, or the like.

Claims

1. A system of advertisement, comprising:

an electronically-mailed advertisement comprising a selected subject matter;

an e-commerce response system, said e-commerce response system adapted to provide immediate response to and satisfaction of inquiries or transactional requests presented by a recipient of said electronically-mailed advertisement.

2. The system of claim 1, wherein said electronically-mailed advertisement is selected from the group consisting of audio advertisements, audio-video advertisements, online commercials, multimedia advertisements, and combinations thereof.

3. The system of claim 1, wherein said e-commerce response system is accessible during play of said electronically-mailed advertisement, or immediately thereafter.

4. The system of claim 1, wherein said electronically-mailed advertisement is transmitted by an entity to the recipient.

5. The system of claim 4, wherein said e-commerce response system comprises an option for the recipient to access a live online discussion forum or chat-room to discuss said subject matter of said electronically-mailed advertisement with a representative of the entity or with other recipients of said electronically-mailed advertisement.

6. The system of claim 4, wherein said e-commerce response system comprises an option for the recipient to access a live online discussion forum or chat-room to conduct online transactional requests with regard to said subject matter of said electronically-mailed advertisement.

7. The system of claim 4, wherein said e-commerce response system comprises an option for the recipient to request live telephonic interaction with a representative of the entity to discuss said subject matter of said electronically-mailed advertisement.

8. The system of claim 4, wherein said e-commerce response system comprises an option for the recipient to request live telephonic interaction with a representative of the entity to conduct transactional requests with regard to said subject matter of said electronically-mailed advertisement.

9. The system of claim 8, wherein said e-commerce response system further comprises audio advertisements played during intermissions of said live telephonic interaction.

10. The system of claim 4, wherein said e-commerce response system comprises an option for the recipient to directly enter into e-business or e-commerce transactions for purposes of ordering products or services depicted in said electronically-mailed advertisement, making bill or invoice payments for existing products or services, or other transactional requests.

11. A system of advertisement, comprising:

an electronically-mailed advertisement comprising a selected subject matter;

a e-commerce response system, said e-commerce response system comprising an option for a recipient of said electronically-mailed advertisement, said option selected from the group consisting of access to a live online discussion forum to address said subject matter of said electronically-mailed advertisement, request for live telephonic interaction to address said subject matter of said electronically-mailed advertisement, conducting e-commerce transactions, and combinations thereof.

12. The system of claim 11, wherein said electronically-mailed advertisement is selected from the group consisting of audio advertisements, audio-video advertisements, commercials, multimedia advertisements, and combinations thereof.

13. The system of claim 11, wherein said e-commerce response system is accessible during play of said electronically-mailed advertisement, or immediately thereafter.

14. The system of claim 11, wherein said e-commerce response system is displayed as a pop-up window on the recipient'"'"'s graphical user interface.

15. The system of claim 11, wherein said electronically-mailed advertisement is transmitted by an entity to the recipient.

16. The system of claim 15, wherein said option to access a live online discussion forum enables the recipient to discuss said subject matter of said electronically-mailed advertisement with a representative of the entity or with other recipients of said electronically-mailed advertisement.

17. The system of claim 15, wherein said option to access a live online discussion forum enables the recipient to conduct online transactional requests with regard to said subject matter of said electronically-mailed advertisement.

18. The system of claim 15, wherein said option to request live telephonic interaction enables the recipient to telephonically interact with a representative of the entity to discuss said subject matter of said electronically-mailed advertisement.

19. The system of claim 15, wherein said option to request live telephonic interaction enables the recipient to telephonically interact with a representative of the entity to conduct transactional requests with regard to said subject matter of said electronically-mailed advertisement.

20. The system of claim 19, wherein said e-commerce response system further comprises audio advertisements played during intermissions of said live telephonic interaction.

21. The system of claim 15, wherein said option of conducting e-commerce transactions enables the recipient to order products or services depicted in said electronically-mailed advertisement, make bill or invoice payments for existing products or services, or other transactional requests.

22. A method of advertising, comprising the steps of:

a. disseminating an electronic advertisement via a global networking system, said electronic advertisement comprising a selected subject matter;

b. providing an e-commerce response system in conjunction with said electronic advertisement, said e-commerce response system comprising an option for a recipient of said electronic advertisement, said option selected from the group consisting of accessing a live online discussion forum to address said subject matter of said electronic advertisement, requesting live telephonic interaction to address said subject matter of said electronic advertisement, conducting e-commerce transactions, and combinations thereof.

23. The method of claim 22, wherein said step of disseminating an electronic advertisement further comprises an entity electronically transmitting said electronic advertisement to the recipient.

24. The method of claim 23, wherein said step of accessing a live online discussion forum enables the recipient to discuss said subject matter of said electronic advertisement with a representative of the entity or with other recipients of said electronic advertisement.

25. The method of claim 23, wherein said step of accessing a live online discussion forum enables the recipient to conduct online transactional requests with regard to said subject matter of said electronic advertisement.

26. The method of claim 23, wherein said step of requesting live telephonic interaction enables the recipient to telephonically interact with a representative of the entity to discuss said subject matter of said electronic advertisement.

27. The method of claim 23, wherein said step of requesting live telephonic interaction enables the recipient to telephonically interact with a representative of the entity to conduct transactional requests with regard to said subject matter of said electronic advertisement.

28. The method of claim 23, wherein said step of requesting live telephonic interaction further comprises audio advertisements played during intermissions of said live telephonic interaction.

29. The method of claim 23, wherein said step of conducting e-commerce transactions further comprises the step of ordering products or services depicted in said electronic advertisement, making bill or invoice payments for existing products or services, or other transactional requests.

30. A system of electronic dissemination of information, comprising:

a message comprising selected subject matter, said message disseminated through a global networking system; and

,

an e-commerce response system, said e-commerce response system comprising an option for a recipient of said message, said option selected from the group consisting of access to a live online discussion forum to address said subject matter of said message, request for live telephonic interaction to address said subject matter of said message, conducting e-commerce transactions, and combinations thereof.