Determining prospective advertising hosts using data such as crawled documents and document access statistics
First Claim
Patent Images
1. A computer-implemented method comprising:
- a) accepting documents;
b) scoring the documents to provide a score for each of the documents;
c) sorting the scored documents using the scores; and
d) filtering the documents to remove documents that are not likely to be good prospective advertising partners.
1 Assignment
0 Petitions
Accused Products
Abstract
Ad delivery systems want to find good advertising partners easily and efficiently. To this end, available data such as crawled Webpages, access statistics, advertising offers, etc. may be analyzed. The available Webpages may be scored and sorted based on estimated revenue of the Webpages. The scored and sorted Webpges may then be filtered to remove documents considered to be poor prospects and/or documents having characteristics that are considered to make the documents poor prospects, and then presented to the ad delivery system for further use.
53 Citations
21 Claims
-
1. A computer-implemented method comprising:
-
a) accepting documents;
b) scoring the documents to provide a score for each of the documents;
c) sorting the scored documents using the scores; and
d) filtering the documents to remove documents that are not likely to be good prospective advertising partners. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A computer-implemented method comprising:
-
a) accepting documents;
b) scoring the documents to provide a score for each of the documents, wherein the act of scoring the documents scores each document using ad information; and
c) sorting the scored documents using the scores. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
-
-
20. Apparatus comprising:
-
a) means for accepting documents;
b) means for scoring the documents to provide a score for each of the documents;
c) means for sorting the scored documents using the scores; and
d) means for filtering the documents to remove documents that are not likely to be good prospective advertising partners.
-
-
21. Apparatus comprising:
-
a) means for accepting documents;
b) means for scoring the documents to provide a score for each of the documents, wherein the act of scoring the documents scores each document using ad information; and
c) means for sorting the scored documents using the scores.
-
Specification