System and method for providing online travel-related services coupled with targeted advertising
First Claim
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1. A method of providing travel-related services coupled with targeted advertising over a network, comprising:
- maintaining a first database of ads and their targeting criteria;
receiving a request to perform an operation linked to the travel-related services from a user over the network;
performing the said operation;
analyzing the said request to gather information regarding the characteristics of the said user;
checking the said information with the said first database to identify the appropriate matching ads;
returning the said appropriate matching ads along with the performed said operation back to the said user over the network.
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Abstract
A system and method for providing online services for air travelers coupled with providing targeted advertising for online advertisers. More particularly, the invention allows air travelers to select online their seats, seatmates, or both, while at the same time allowing advertisers to target these travelers based on any combination of user attributes made available from their flight information and personal profiles.
45 Citations
12 Claims
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1. A method of providing travel-related services coupled with targeted advertising over a network, comprising:
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maintaining a first database of ads and their targeting criteria;
receiving a request to perform an operation linked to the travel-related services from a user over the network;
performing the said operation;
analyzing the said request to gather information regarding the characteristics of the said user;
checking the said information with the said first database to identify the appropriate matching ads;
returning the said appropriate matching ads along with the performed said operation back to the said user over the network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for providing travel-related services coupled with targeted advertising over a network, comprising:
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a web server for performing operations linked to travel-related services and providing resultant information to a first plurality of client users over the Internet in response to requests from the said first plurality;
an advertising server for providing advertising information to said first plurality over the Internet;
an advertising database for storing information including ads and their targeting criteria;
a first server side program, executed at the advertising server, to upload said ads and their targeting criteria to the said advertising database from a second plurality of client users over the Internet;
a second server side program, executed at the web server, for analyzing a user request from the first plurality, gathering data about user characteristics of said user from the analysis, and communicating said data to the said advertising server;
a third server side program, executed at the advertising server, for receiving said data from the web server, using said data to search the said advertising database for appropriate ads based on their targeting criteria;
gathering said appropriate ads and communicating them to the web server;
a fourth server side program, executed at the web server, for receiving said appropriate ads, packaging said appropriate ads with said resultant information for a final set of information, and providing the said final set of information to said user from the first plurality over the Internet. - View Dependent Claims (10, 11, 12)
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Specification