Presenting search engine results based on domain name related reputation

• US 20060095404A1
• Filed: 10/29/2004
• Published: 05/04/2006
• Est. Priority Date: 10/29/2004
• Status: Abandoned Application

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Group Incorporated (GoDaddy, Inc.)
• Inventors: Adelman, Warren, Chadwick, Michael
• Application Number:
  US10/976,547
• Publication Number:
  US 20060095404A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

The invention describes a method for presenting search engine results based on domain name related reputation data. The search engine may sort or order search engine results based on domain name related reputation data. In some cases links connected to low reputation domain names may be excluded from search engine results. Alternatively, the search engine may show reputation ratings next to the links in the search engine results. Thus, allowing the Internet user to determine whether to visit the link or not. The reputation data may be tracked on the domain name itself, URLs, domain name purchaser or registrant, or email addresses associated with the domain name. The reputation data may include various categories, such as email practices, website content, privacy policies and practices, fraudulent activities, domain name related complaints, overall reputation, etc.

Claims

1. A method, comprising the step of:

a) presenting a search engine results based on a domain name related reputation data.

2. The method of claim 1, wherein said presenting comprises sorting or ordering said search engine results.

3. The method of claim 1, wherein said presenting comprises excluding some links from said search engine results.

4. The method of claim 1, wherein said presenting comprises providing domain name related reputation data with said search engine results.

5. The method of claim 1, wherein said data comprises a numeric rating or score, representing domain name related reputation.

6. The method of claim 1, wherein said data comprises a value out of one or more predetermined sets of discrete values, representing domain name related reputation.

7. The method of claim 1, wherein said data comprises a link or a reference to a location of an additional reputation data.

8. The method of claim 1, wherein said data comprises one or more records for a domain name itself.

9. The method of claim 1, wherein said data comprises one or more records for a URL associated with said domain name.

10. The method of claim 1, wherein said data comprises one or more records for a person associated with a domain name.

11. The method of claim 1, wherein said data comprises one or more records for an entity associated with a domain name.

12. The method of claim 1, wherein said data comprises one or more records for an email address associated with a domain name.

13. The method of claim 1, wherein said data comprises one or more records associated with email practices.

14. The method of claim 1, wherein said data comprises one or more records associated with website content.

15. The method of claim 1, wherein said data comprises one or more records associated with privacy policies and practices.

16. The method of claim 1, wherein said data comprises one or more records associated with fraudulent activities.

17. The method of claim 1, wherein said data comprises one or more records associated with domain name related complaints.

18. The method of claim 1, wherein said data comprises one or more records associated with domain name overall reputation.

19. The method of claim 1, wherein said data comprises one or more records indicating if a domain name can be trusted.

22. The method of claim 1, wherein said forming comprises excluding some links from said search engine results.

23. The method of claim 1, wherein said forming comprises providing domain name related reputation data with said search engine results.

24. The method of claim 1, wherein said data comprises a numeric rating or score, representing domain name related reputation.

25. The method of claim 1, wherein said data comprises a value out of one or more predetermined sets of discrete values, representing domain name related reputation.

26. The method of claim 1, wherein said data comprises a link or a reference to a location of an additional reputation data.

27. The method of claim 1, wherein said data comprises one or more records for a domain name itself.

28. The method of claim 1, wherein said data comprises one or more records for a URL associated with said domain name.

29. The method of claim 1, wherein said data comprises one or more records for a person associated with a domain name.

30. The method of claim 1, wherein said data comprises one or more records for an entity associated with a domain name.

31. The method of claim 1, wherein said data comprises one or more records for an email address associated with a domain name.

32. The method of claim 1, wherein said data comprises one or more records associated with email practices.

33. The method of claim 1, wherein said data comprises one or more records associated with website content.

34. The method of claim 1, wherein said data comprises one or more records associated with privacy policies and practices.

35. The method of claim 1, wherein said data comprises one or more records associated with fraudulent activities.

36. The method of claim 1, wherein said data comprises one or more records associated with domain name related complaints.

37. The method of claim 1, wherein said data comprises one or more records associated with domain name overall reputation.

38. The method of claim 1, wherein said data comprises one or more records indicating if a domain name can be trusted.

20. A method for presenting search engine results based on domain name related reputation data, comprising the steps of:

a) posting a search query to a search engine,

b) forming a search engine results based, at least in part, on a domain name related reputation data, and

c) returning said search engine results from said search engine.

21. The method of claim 20, wherein said forming comprises sorting or ordering said search engine results.

39. A method, comprising the steps of:

a) an Inquirer entering a search query into a search engine,

b) said search engine determining a plurality of websites based on said search query,

c) said search engine determining a reputation for at least one of said plurality of websites,

d) said search engine creating a search engine results based on said plurality of websites and said reputation for at least one of said plurality of websites, and

e) said search engine presenting said search engine results to said Inquirer.