Method and system for tracking multiple information feeds on a communications network
First Claim
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1. A method for tracking syndicated information, comprising:
- sending a request from a network device to a server for syndicated information including a unique syndicated information identifier;
receiving the requested syndicated information from the server on the network device, wherein the requested syndicated information includes the unique syndicated information identifier, thereby allowing the unique syndicated identifier to be connected to the request and the requesting network device;
tracking use of the requested syndicated information on the network device from the server using the unique syndicated information identifier.
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Abstract
A method and system for tracking multiple information channels, the end-users of those channels, and the distribution partners utilizing those channels to re-syndicate the information on a communications network. The method and system may be used to collect and use information associated with syndicated information requests. The methods and system described herein may also provide the ability to personalize, customize, and target users of network devices via their requests for syndicated information including anonymous users.
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Citations
30 Claims
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1. A method for tracking syndicated information, comprising:
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sending a request from a network device to a server for syndicated information including a unique syndicated information identifier;
receiving the requested syndicated information from the server on the network device, wherein the requested syndicated information includes the unique syndicated information identifier, thereby allowing the unique syndicated identifier to be connected to the request and the requesting network device;
tracking use of the requested syndicated information on the network device from the server using the unique syndicated information identifier. - View Dependent Claims (2, 3, 4, 5)
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6. A method for tracking syndicated information, comprising:
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receiving a request on a server from a network device for syndicated information including a unique syndicated information source identifier;
collecting identifying information associated with the request from the network device on the server; and
storing the collected identifying information is stored on the server, thereby allowing the identifying information to be connected to the request and the requesting network device. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for tracking syndicated information, comprising:
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generating a syndicated information source identifier on a server including identifying information collected from a network device in response to a request for syndicated information; and
using the generated syndicated information source identifier to personalize, customize, or target users of network devices via requests for syndicated information. - View Dependent Claims (18, 19)
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20. A method for tracking syndicated information, comprising:
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generating an anonymous syndicated information source identifier on a server for a network device in response to a request for syndicated information; and
using the generated anonymous syndicated information source identifier to track an anonymous user'"'"'s behavior with respect to requesting and consuming requested syndicated information. - View Dependent Claims (21, 22, 23)
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24. A method for altering requests for syndicated information, comprising:
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receiving a request on a first server from a network device for syndicated information; and
altering the request for the syndicated information to include a syndicated information source identifier; and
redirecting the request from the first server to a second server using the syndicated information source identifier in the altered request, thereby allowing the identifying information to be connected to the request and the requesting network device. - View Dependent Claims (25, 26)
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27. A syndicated information tracking system, comprising in combination:
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means for sending a request from a network device to a server for syndicated information including a unique syndicated information identifier;
means for receiving the requested syndicated information from the server on the network device, wherein the requested syndicated information includes the unique syndicated information identifier, thereby allowing the unique syndicated identifier to be connected to the request and the requesting network device;
means for tracking use of the requested syndicated information on the network device from the server using the unique syndicated information identifier.
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28. A syndicated information tracking system, comprising in combination:
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means for receiving a request on a server from a network device for syndicated information including a unique syndicated information source identifier;
means for collecting identifying information associated with the request from the network device on the server; and
means for storing the collected identifying information is stored on the server, thereby allowing the identifying information to be connected to the request and the requesting network device. - View Dependent Claims (29, 30)
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Specification