System and method for providing short message targeted advertisements over a wireless communications network
First Claim
1. A method for transmitting a message over a wireless network to a wireless communications device, said method comprising the steps of:
- (a) storing a plurality of messages in a database, wherein each stored message is associated with one or more locations;
(b) detecting location information of a wireless communications device;
(c) selecting a message in the database associated with the detected location; and
(d) transmitting the selected message to the wireless communications device.
6 Assignments
0 Petitions
Accused Products
Abstract
A method and system for providing targeted advertisement information to consumers over a wireless communications network. In one embodiment, local advertisers register to advertise on certain wireless communications devices that are in close proximity to the advertiser. As a consumer enters a cell site that is near the location of the advertiser, the wireless network delivers a message to the wireless device that is specified by the local advertiser. An acknowledgement signal is then received by the network, and the local advertiser'"'"'s account is charged for transmission of the advertisement. In a further embodiment, each of the messages stored in the database is also associated with one or more demographic codes, and users of wireless communications device select from one more demographic codes to describer their advertisement preferences. Messages to be transmitted to particular wireless communications devices are selected based upon both the location information and the demographics codes that are associated with the messages.
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Citations
35 Claims
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1. A method for transmitting a message over a wireless network to a wireless communications device, said method comprising the steps of:
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(a) storing a plurality of messages in a database, wherein each stored message is associated with one or more locations;
(b) detecting location information of a wireless communications device;
(c) selecting a message in the database associated with the detected location; and
(d) transmitting the selected message to the wireless communications device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for transmitting an advertisement over a wireless network to a wireless communications device, said method comprising the steps of:
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(a) storing a plurality of advertisements in an advertisements database, wherein each advertisement is requested to be transmitted to wireless communications devices by a respective advertiser, and each advertisement is associated with one or more locations and one or more category codes;
(b) storing information pertaining to a plurality of wireless communications devices in a devices database, wherein each wireless communications device is associated with identification data and one or more category codes;
(c) storing in an advertisers database a list of advertisers requesting transmission of advertisements stored in the advertisements database, wherein each advertiser is associated with advertiser account information;
(d) detecting the presence of the wireless communications device in a location;
(e) detecting an identification of the wireless communications device;
(f) selecting an advertisement in the database associated with the detected location and associated with at least one category code associated with the wireless communications device in the devices database; and
(g) transmitting the selected advertisement to the wireless communications device. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A method for transmitting an advertisement over a wireless network to a wireless communications device, the wireless network in communication with an advertisements database containing a plurality of advertisements to be transmitted and an advertisers database containing account information of advertisers sponsoring advertisements in the advertisements database, said method comprising the steps of:
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(a) detecting a location of a wireless communications device;
(b) selecting an advertisement in the advertisements database associated with the detected location;
(c) transmitting the selected advertisement to the wireless communications device; and
(d) updating the account information of the advertiser requesting transmission of the selected advertisement in the advertisers database. - View Dependent Claims (16, 17, 18)
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19. A method for transmitting advertisements over a wireless network to wireless communications devices, the wireless network in communication with an advertisements database containing a plurality of advertisements and a users database containing identification data of a plurality of wireless communications devices, and wherein the advertisements and the identification data are each associated with at least one category code, said method comprising the steps of:
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(a) detecting identification information of a wireless communications device operating in the wireless network;
(b) selecting an advertisement in the database associated with at least one category code that is associated with the wireless communications device in the users database; and
(c) transmitting the selected advertisement to the wireless communications device. - View Dependent Claims (20, 21, 22, 23, 24, 25)
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26. A method for transmitting advertisement coupons over a wireless network to wireless communications devices, the wireless network in communication with an advertisements database containing a plurality of advertisement coupons and a users database containing identification data of a plurality of wireless communications devices, wherein the advertisement coupons are associated with respective advertisers, said method comprising the steps of:
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(a) detecting identification information of a wireless communications device operating in the wireless network;
(b) transmitting an advertisement coupon in the advertisements database to the wireless communications device;
(c) receiving response information from the wireless communications device; and
(d) providing response information to the advertiser associated with the transmitted advertisement.
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27. A system for transmitting messages over a wireless network to wireless communications devices, comprising:
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(a) an advertisements queue for storing a plurality of advertisements requested to be transmitted to wireless communications devices by respective advertisers, wherein each advertisement is associated with one or more locations;
(b) an advertisers database for storing a list of advertisers requesting transmission of advertisements stored in the advertisements queue, wherein each advertiser is associated with advertiser account information;
(c) a processor for receiving location information of wireless communications devices selecting advertisements in the advertisements queue associated with the location of the respective wireless communications devices; and
(d) a transmitter for transmitting the selected advertisements to the respective wireless communications devices. - View Dependent Claims (28, 29)
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30. A system for transmitting messages over a wireless network to a wireless communications devices, comprising:
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(a) an advertisements queue for storing a plurality of advertisements requested to be transmitted to wireless communications devices by respective advertisers, wherein each advertisement is associated with one or more category codes;
(b) a users database for storing user identification information of wireless communications devices operating on the wireless network, wherein the user identification information includes one or more category codes associated with preferences of the respective user;
(c) a processor for receiving user identification information of a wireless communications device and selecting an advertisement in the advertisements queue associated with at least one category code in the user identification information; and
(d) a transmitter for transmitting the selected advertisement to the respective wireless communications device. - View Dependent Claims (31)
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32. An Internet web site for enabling advertisers to generate requests for transmission of advertisement messages to wireless communications devices over a wireless network, comprising:
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(a) an advertisements queue for storing a plurality of advertisements requested to be transmitted to wireless communications devices by respective advertisers;
(b) an advertisers database for storing a list of advertisers requesting transmission of advertisements stored in the advertisements queue, wherein each advertiser is associated with advertiser account information;
(c) a transmitter for transmitting advertisements in the advertisements queue to wireless communications devices; and
(d) a server for hosting the web site and enabling advertisers to access information in the advertisers database and to generate advertisements to be stored in the advertisements queue. - View Dependent Claims (33)
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34. An Internet web site for enabling users of wireless communications devices to register to receive advertisement messages transmitted over wireless communications devices, the web site comprising:
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(a) a users database for storing user identification information of wireless communications devices operating on the wireless network, wherein the user identification information includes one or more category codes associated with preferences of the respective user;
(b) an advertisements queue for storing a plurality of advertisements requested to be transmitted to wireless communications devices by respective advertisers, wherein each advertisement is associated with one or more category codes;
(c) a processor for selecting an advertisement to transmit to a wireless communications device, wherein the advertisement to be selected is associated with at least one category code that is also associated with the wireless communications device. (d) a transmitter for transmitting advertisements in the advertisements queue to the wireless communications device; and
(e) a server for hosting the web site and enabling users of wireless communications devices to access information in the users database and to store one or more category codes associated with the respective user'"'"'s preferences. - View Dependent Claims (35)
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Specification