Method for web-based distribution of targeted advertising messages

• US 20060100923A1
• Filed: 11/05/2004
• Published: 05/11/2006
• Est. Priority Date: 11/05/2004
• Status: Active Grant

• Current Assignee: IP3 2017, Series 200 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Hugues Courchesne
• Inventors: Courchesne, Hugues
• Granted Patent: US 10,497,008 B2
• Time in Patent Office: Days
• US Class Current: 705/14.170
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method for web browser-based distribution of targeted advertising messages is provided. An advertising party registers with a distributor of targeted advertising messages. An advertising campaign for goods targeting user demographic categories chosen by the advertising party is created, with advertising messages being customized for each category and the advertising messages being stored on a web server of the distributor. The advertising party pays the distributor for the advertising campaign. A user registers with the distributor for receiving advertising messages through a web browser and the user providing user demographic data and value account information at registration. The web browser home page of the user is configured with a user-specific URL corresponding to a set of targeted advertising messages according to the user demographic data. The user opens the browser and views the home page containing a target advertising message of the set of targeted advertising messages according to the user demographic category and the distributor credits the user value account upon the user viewing the advertising message.

Claims

1. A method for web browser-based distribution of targeted advertising messages, comprising:

an advertising party registering with a distributor of targeted advertising messages;

creating an advertising campaign for goods targeting user demographic categories chosen by said advertising party, with advertising messages being customized for each said category, said advertising messages being stored on a web server of said distributor;

said advertising party paying said distributor for said advertising campaign;

a user registering with said distributor for receiving advertising messages through a web browser;

said user providing user demographic data and value account information at registration;

configuring the web browser home page with a user-specific URL corresponding to a set of targeted advertising messages according to said user demographic data of said user;

said user opening said browser and viewing said home page containing a target advertising message of said set of targeted advertising messages according to said user demographic category; and

said distributor crediting said value account upon viewing said advertising message.

2. A method as claimed in claim 1, wherein said value account is a payment account and wherein said distributor crediting said value account comprises crediting a payment amount to said value account.

3. A method as claimed in claim 1, wherein said user is one of a plurality of users of an organization, wherein user demographic data is provided for said plurality of users and wherein said value account is associated with said organization.

4. A method as claimed in claim 1, wherein said advertising message opens in a new browser window.

5. A method as claimed in claim 1, wherein said advertising message comprises a discount for advertised goods.

6. A method as claimed in claim 1, wherein said user-specific URL is directed to a web search engine page and wherein said advertising message is contained within said search engine page.

7. A method as claimed in claim 6, further comprising:

a user providing to said search engine a search query containing a goods description;

said search engine matching said goods description with said goods advertised by said registered advertising party;

displaying said search results and providing a prize of said goods advertised by said registered advertising party to said user.

8. A method as claimed in claim 6, further comprising:

a user providing to said search engine a search query;

displaying said search results and randomly providing a prize to said user.

9. A method as claimed in claim 1, wherein said advertising message is a link to a website for advertised goods, further comprising said value account being credited if said user clicks on said advertising message to proceed to said website.

10. A method as claimed in claim 1, wherein said user registering with said distributor comprises:

said user purchasing goods at a retail location;

a retailer creating a temporary account for said user with said distributor of targeted advertising messages;

said user validating said temporary account in order to receive a discount for said purchased goods.