Method for web-based distribution of targeted advertising messages
First Claim
1. A method for web browser-based distribution of targeted advertising messages, comprising:
- an advertising party registering with a distributor of targeted advertising messages;
creating an advertising campaign for goods targeting user demographic categories chosen by said advertising party, with advertising messages being customized for each said category, said advertising messages being stored on a web server of said distributor;
said advertising party paying said distributor for said advertising campaign;
a user registering with said distributor for receiving advertising messages through a web browser;
said user providing user demographic data and value account information at registration;
configuring the web browser home page with a user-specific URL corresponding to a set of targeted advertising messages according to said user demographic data of said user;
said user opening said browser and viewing said home page containing a target advertising message of said set of targeted advertising messages according to said user demographic category; and
said distributor crediting said value account upon viewing said advertising message.
3 Assignments
0 Petitions
Accused Products
Abstract
A method for web browser-based distribution of targeted advertising messages is provided. An advertising party registers with a distributor of targeted advertising messages. An advertising campaign for goods targeting user demographic categories chosen by the advertising party is created, with advertising messages being customized for each category and the advertising messages being stored on a web server of the distributor. The advertising party pays the distributor for the advertising campaign. A user registers with the distributor for receiving advertising messages through a web browser and the user providing user demographic data and value account information at registration. The web browser home page of the user is configured with a user-specific URL corresponding to a set of targeted advertising messages according to the user demographic data. The user opens the browser and views the home page containing a target advertising message of the set of targeted advertising messages according to the user demographic category and the distributor credits the user value account upon the user viewing the advertising message.
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Citations
10 Claims
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1. A method for web browser-based distribution of targeted advertising messages, comprising:
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an advertising party registering with a distributor of targeted advertising messages;
creating an advertising campaign for goods targeting user demographic categories chosen by said advertising party, with advertising messages being customized for each said category, said advertising messages being stored on a web server of said distributor;
said advertising party paying said distributor for said advertising campaign;
a user registering with said distributor for receiving advertising messages through a web browser;
said user providing user demographic data and value account information at registration;
configuring the web browser home page with a user-specific URL corresponding to a set of targeted advertising messages according to said user demographic data of said user;
said user opening said browser and viewing said home page containing a target advertising message of said set of targeted advertising messages according to said user demographic category; and
said distributor crediting said value account upon viewing said advertising message. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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Specification