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Method for web-based distribution of targeted advertising messages

  • US 20060100923A1
  • Filed: 11/05/2004
  • Published: 05/11/2006
  • Est. Priority Date: 11/05/2004
  • Status: Active Grant
First Claim
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1. A method for web browser-based distribution of targeted advertising messages, comprising:

  • an advertising party registering with a distributor of targeted advertising messages;

    creating an advertising campaign for goods targeting user demographic categories chosen by said advertising party, with advertising messages being customized for each said category, said advertising messages being stored on a web server of said distributor;

    said advertising party paying said distributor for said advertising campaign;

    a user registering with said distributor for receiving advertising messages through a web browser;

    said user providing user demographic data and value account information at registration;

    configuring the web browser home page with a user-specific URL corresponding to a set of targeted advertising messages according to said user demographic data of said user;

    said user opening said browser and viewing said home page containing a target advertising message of said set of targeted advertising messages according to said user demographic category; and

    said distributor crediting said value account upon viewing said advertising message.

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