On demand advertising

• US 20060100926A1
• Filed: 11/11/2004
• Published: 05/11/2006
• Est. Priority Date: 11/11/2004
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Rutledge, James Stephen, Prorock, Thomas Joseph, Abedi, Scott Sina
• Application Number:
  US10/986,483
• Publication Number:
  US 20060100926A1
• Time in Patent Office: Days
• US Class Current: 705/14.360
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G07F 17/16 for devices exhibiting advertisements, announcements, pictures or the like
• CPC Class Codes: G07F 17/40 for devices for accepting orders, advertisements, or the like

Abstract

A method and system for transmitting marketing messages, such as advertisements and/or coupons, to shoppers in a store. The marketing messages are transmitted by a low-power line-of-sight transmitter which is positioned in a specific predetermined product area. After determining the identity of a passing shopper, a tailored marketing message is sent to a wireless device being used by the passing shopper. A determination is made as to how long the marketing message was displayed on the wireless device and whether the shopper responded to the marketing message by purchasing a product that is targeted by the marketing message. Since the line-of-sight transmitter is low-power, there is no reflective bleed-over of a carrier signal for the marketing message. Since the marketing message is specifically limited to passing shoppers within a tightly defined area, the assessment of a fee charged to an advertiser for transmitting the marketing message is more exact.

Claims

1. A method comprising:

positioning a short-range transmitter in a predetermined product area in a store;

storing one or more marketing messages in the short-range transmitter, wherein the one or more marketing messages are associated with one or more specific products located in the predetermined product area;

transmitting the one or more marketing messages to a wireless computer; and

gauging the effectiveness of the transmitted marketing messages.

2. The method of claim 1, further comprising:

sending a user identifier for a user from the wireless computer to a receiver associated with the short-range transmitter, wherein the receiver is in communication with a user database.

3. The method of claim 2, wherein the one or more marketing messages are tailored to a user identified by the user identifier.

4. The method of claim 3, wherein the user identifier associates the user with a record of which items the use has physically selected in the store.

5. The method of claim 4, wherein the database associates one or more associated items with one of the items that have been physically selected by the user.

6. The method of claim 5, wherein at least one of the associated items are in the predetermined product area, and wherein a marketing message for one or more of the associated items is transmitted to the wireless device.

7. The method of claim 6, wherein the associated items are from a recipe list printed on the physically selected item.

8. The method of claim 2, wherein the marketing message is determined by a pre-determined purchasing schedule for a product in the pre-determined product area, and wherein the purchasing schedule is specific for a specific user.

9. The method of claim 2, wherein the marketing message is determined by a history of when the user last viewed the marketing message.

10. The method of claim 1, further comprising:

coupling a receiver to the short-range transmitter, wherein the receiver and the short-range transmitter are capable of providing communication between the wireless computer and a server.

11. The method of claim 10, wherein the transmitter and receiver detect a length of time that a marketing message is displayed on the wireless computer.

12. The method of claim 11, wherein a charge for transmitting the marketing message from the transmitter to the wireless computer is based on the length of time that the marketing message is displayed on the wireless computer.

13. The method of claim 10, wherein a charge for transmitting the marketing message from the transmitter to the wireless computer is based on a percentage of occurrences in which a customer purchases a particular product after viewing the marketing message, thus gauging the immediate effectiveness of the marketing message.

14. The method of claim 1, wherein a charge for transmitting the marketing message is based on a location in the store in which the transmitter is located.

15. The method of claim 14, wherein a higher fee is charged for marketing messages transmitted in an area of the store that has higher customer traffic.

16. The method of claim 1, wherein the marketing message is an advertisement for a specific product in the pre-determined product area, and wherein the advertisement is displayed on a display of the wireless computer.

17. The method of claim 2, wherein the marketing message is a coupon for a specific product in the pre-determined product area, and wherein the coupon is available only to the user identified by the user identifier.

18. The method of claim 1, wherein the short-range transmitter transmits the marketing message to the wireless computer via an infrared (IR) carrier signal whose range is strictly limited to the predetermined product area.

19. A system comprising:

a short-range transmitter positioned in a predetermined product area in a store;

a wireless computer mounted on a shopping cart; and

storage means in the short-range transmitter for storing one or more marketing messages, wherein the one or more marketing messages are associated with one or more specific products located in the predetermined product area, and wherein one or more of the marketing messages are transmitting from the short-range transmitter to the wireless computer.

20. A computer program product, residing on a computer usable medium, comprising:

program code for positioning a short-range transmitter in a predetermined product area in a store;

program code for storing one or more marketing messages in the short-range transmitter, wherein the one or more marketing messages are associated with one or more specific products located in the predetermined product area; and

program code for transmitting the one or more marketing messages to a wireless computer.