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Computer-based analysis of affiliate web site performance

  • US 20060106665A1
  • Filed: 11/12/2004
  • Published: 05/18/2006
  • Est. Priority Date: 11/12/2004
  • Status: Active Grant
First Claim
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1. A computer-implemented method of analyzing the performance of affiliate sites that refer users to an online commerce site, the method comprising:

  • storing transaction data descriptive of purchases made by users referred to the online commerce site by a plurality of affiliate sites;

    programmatically applying an association-rule mining algorithm to the transaction data to generate a set of association rules, said association rules identifying items that tend to be purchased in combination by said users; and

    programmatically analyzing performance of a particular affiliate site by using the association rules, in combination with transaction data associated with the particular affiliate site, to evaluate whether disparities exist between expected and actual quantities of specific items purchased by users referred by the particular affiliate site.

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