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Systems and methods for allocating placement of content items on a rendered page based upon bid value

  • US 20060106709A1
  • Filed: 11/30/2004
  • Published: 05/18/2006
  • Est. Priority Date: 10/29/2004
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method for allocating placement of content items based upon bid value, the content items to be placed on a page rendered according to a given context, comprising:

  • receiving a plurality of bids for a particular placement position on the page, each bid being associated with a content item; and

    determining an expected performance of each particular content item relative to all content items for which a bid was received.

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