System and method for on-line and off-line advertising in content delivered to a display screen
First Claim
Patent Images
1. A system for on-screen advertising, comprising:
- a general purpose computing device; and
a computer program comprising program modules executable by the computing device, wherein the computing device is directed by the program modules of the computer program to, author adaptable paginated pages for on-screen display wherein the paginated pages can be adapted to a user'"'"'s display characteristics and wherein the paginated pages comprise advertising panes for receiving advertisements; and
create adaptable advertisements for placement in said advertising panes in said adaptable paginated pages.
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Abstract
An on-screen advertising system that employs paginated on-screen pages that adapt based on display and window size and allow for the anchoring and sizing of advertisements based on a given relative paginated page size. Content is reflowed to fit the advertisements.
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Citations
29 Claims
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1. A system for on-screen advertising, comprising:
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a general purpose computing device; and
a computer program comprising program modules executable by the computing device, wherein the computing device is directed by the program modules of the computer program to, author adaptable paginated pages for on-screen display wherein the paginated pages can be adapted to a user'"'"'s display characteristics and wherein the paginated pages comprise advertising panes for receiving advertisements; and
create adaptable advertisements for placement in said advertising panes in said adaptable paginated pages. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for on-screen advertising, comprising:
an authoring tool for authoring adaptable paginated pages for on-screen display wherein the paginated pages can be adapted to a user'"'"'s display size, and wherein the paginated pages comprise advertising panes for receiving advertisements, and wherein a first server sends said paginated pages containing document content to a client; and
an advertisement authoring tool to create adaptable advertisements for placement in said advertising panes in said adaptable paginated pages, and wherein a second server sends adapted advertisements to be embedded in said advertising panes to said client.
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16. A computer-implemented method for on-screen advertising, comprising using a computer to perform the following process actions:
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obtaining a user'"'"'s computing device'"'"'s display characteristics;
authoring adaptable paginated pages for on-screen display wherein the paginated pages are adapted to a user'"'"'s display characteristics and wherein the paginated pages comprise one or more advertising panes for receiving an advertisement;
creating adaptable advertisements for placement in said advertising panes; and
displaying said paginated pages adapted to a user'"'"'s display with said advertisement inserted into said advertising panes on the user'"'"'s display screen. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23)
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24. A method for off-line on-screen advertising, comprising the process actions of:
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storing document content and advertisements to a storage medium;
obtaining display characteristics of a display of a computing device;
authoring adaptable paginated pages for on-screen display wherein the paginated pages are adapted to the display characteristics and wherein the paginated pages comprise advertising panes for receiving advertisements;
creating adaptable advertisements for placement in said advertising panes in said adaptable paginated pages;
adapting the paginated pages and advertisements to the display using the obtained display characteristics; and
rendering the adapted paginated pages and adapted advertisements on the display. - View Dependent Claims (25, 26, 27, 28, 29)
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Specification