Online game advertising system
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Accused Products
Abstract
In one embodiment an online game advertising system provides an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. For example, in a race car game, when a driver pulls in for a pit stop, the engine oil brand that the game player may choose may be defined as locations for advertisements or product placements for real life engine oils and game publishers and advertisers may manage what specific advertisements to place in these locations.
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Citations
76 Claims
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1-53. -53. (canceled)
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54. A method for managing player interaction with add-on components presented in association with at least one gaming program executing at least one player device, the method comprising:
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retrieving at least one presentation rule associated with the add-on components, wherein at least one of the add-on components is associated with advertising, and wherein the at least one presentation rule represents one or more criteria used to determine how, where, and/or when the add-on components will be presented in association with the at least one gaming program; and
applying the retrieved at least one presentation rule to manage player interaction with the add-on components. - View Dependent Claims (55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74)
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75. A system for managing player interaction with interchangeable content components presented in association with at least one gaming program executing at least one player device, the system comprising:
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means for retrieving at least one presentation rule associated with the interchangeable content components, wherein at least one of the interchangeable content components is associated with advertising, and wherein the at least one presentation rule represents one or more criteria used to determine how, where, and/or when the interchangeable content components will be presented in association with the at least one gaming program; and
means for applying the retrieved at least one presentation rule to manage player interaction with the interchangeable content components.
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76. A computer-readable medium containing a data structure, the data structure comprising:
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information defining an interchangeable content component for a game, wherein the interchangeable content component allows for advertising within the game, and wherein the information includes;
executable or interpretable programming code defining the interchangeable content component so it can be presented in the game during game play; and
wherein the add-on component is configured to be presented in the game as an update to an existing game object or display in accordance with one or more presentation rules that allow for a selection of the interchangeable content component for presentation based on to demographic information about a game player or conditions occurring while a game is played.
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Specification