Media content preview

• US 20060113371A1
• Filed: 10/20/2005
• Published: 06/01/2006
• Est. Priority Date: 10/23/2004
• Status: Active Grant

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Loh, Weng Wah, Robson, Huw
• Granted Patent: US 7,656,295 B2
• Time in Patent Office: Days
• US Class Current: 235/375
• CPC Class Codes: G11B 23/042 Auxiliary features sensing such features G11B15/06
• CPC Class Codes: G11B 23/40 Identifying or analogous means applied to or incorporated in the record carrier and not intended for visual display simultaneously with the playing-back of the record carrier, e.g. label, leader, photograph

Abstract

A media product comprising an electronic tag, the tag comprising a memory, wherein the memory has data stored thereon representing preview material associated with the content of the product. A suitable tag and device for querying a memory of the tag are also described.

Claims

1. A media product comprising an electronic tag, the tag comprising a memory, wherein the memory has data stored thereon representing preview material associated with the content of the product.

2. A product as claimed in claim 1, wherein the data is audio and/or video data preview material.

3. A product as claimed in claim 1, wherein the media product is any of a CD, DVD, video game, video cassette, or audio cassette.

4. A product as claimed in claim 1, wherein the memory is adapted to be wirelessly queried such that the data can be read without breaking a packaging of the product.

5. A product as claimed in claim 1, wherein the media product comprises audio related content, and the data represents a portion of the audio related content of the product.

6. A product as claimed in claim 1, wherein the media product comprises video related content, and the data represents a portion of the video related content of the product.

7. A product as claimed in claim 5, wherein the content represented by the data is stored in the memory at a lower quality than that of the content of the media product.

8. Packaging for a media product, the packaging comprising an electronic tag, the tag comprising a memory, wherein the memory has data stored thereon representing preview material associated with the content of the product.

9. Packaging as claimed in claim 8, wherein the data is audio and/or video data preview material.

10. Packaging as claimed in claim 8, wherein the media product is any of a CD, DVD, video game, video cassette, or audio cassette.

11. Packaging as claimed in claim 8, wherein the memory is adapted to be wirelessly queried such that the data can be read without breaking or removing the packaging from the product.

12. A product as claimed in claim 8, wherein the content represented by the data is stored in the memory at a lower quality than that of the content of the media product.

13. An electronic tag suitable for disposal in or on a media product or a packaging thereof, the tag comprising a memory including preview data relating to a content of a media product.

14. A tag as claimed in claim 13, wherein the preview data is audio and/or video data preview material.

15. A tag as claimed in claim 13, wherein the media product is any of a CD, DVD, video game, video cassette, or audio cassette.

16. A tag as claimed in claim 13, wherein the memory is adapted to be wirelessly queried such that the preview data can be read without breaking or removing a packaging of the product.

17. A tag as claimed in claim 13, wherein the media product comprises audio related content, and the preview data represents a portion of the audio related content of the product.

18. A tag as claimed in claim 13, wherein the media product comprises video related content, and the preview data represents a portion of the video related content of the product.

19. A tag as claimed in claim 17, wherein the content represented by the preview data is stored in the memory at a lower quality than that of the content of the media product.

20. A device for querying the tag of claim 13 comprising at least one of a display, audio output means or video output means for outputting at least a portion the preview data.

21. A method of previewing the content of a media product using a suitable device, the method comprising:

loading preview data relating to a content of the product into a memory of the device, wherein the device is adapted to present the preview data to a user of the device in a suitable form for previewing a content of the product.

22. A method as claimed in claim 21, further comprising:

reading identification data from the product using the device, the data identifying the product and/or the content thereof; and

loading preview data on the basis of the identification data.

23. A method as claimed in claim 21, wherein the preview data is stored in a memory tag attached to, mounted or otherwise disposed on the product, and wherein loading preview data includes querying a memory of the tag using the device for preview data.

24. A method as claimed in claim 23, wherein the memory is queried using a wireless communication link between the device and the tag.

25. A method as claimed in claim 23, wherein the device and the tag are inductively coupled.