System and method for delivering customized advertisements within interactive communication systems
First Claim
1. An advertisement provider computer for customizing advertisements to be transferred via the internet, comprising:
- a registration module executable at an advertisement provider computer, the registration module configured to allow a consumer to register consumer demographic information;
an advertising module executable at an advertisement provider computer, the advertising module configured to select an advertisement corresponding to the consumer demographic information and transfer the advertisement to the consumer in response to the consumer accessing data offered by a content provider; and
an accounting database configured to bill an advertiser and provide a credit to a content provider in response to the transfer of the advertisement to the consumer.
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Abstract
The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer'"'"'s profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer. The advertisement provider computer also credits a consumer account, a content provider account and an internet provider account each time a consumer views a custom advertisement. Furthermore, the advertisement provider computer tracks consumer responses to the customized advertisements.
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Citations
14 Claims
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1. An advertisement provider computer for customizing advertisements to be transferred via the internet, comprising:
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a registration module executable at an advertisement provider computer, the registration module configured to allow a consumer to register consumer demographic information;
an advertising module executable at an advertisement provider computer, the advertising module configured to select an advertisement corresponding to the consumer demographic information and transfer the advertisement to the consumer in response to the consumer accessing data offered by a content provider; and
an accounting database configured to bill an advertiser and provide a credit to a content provider in response to the transfer of the advertisement to the consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 10)
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9. The advertisement provider computer according to claim 9, wherein the consumer activities relate to the advertisement, and wherein the accounting database is further configured to update billing information based on the consumer activities.
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11. A method of providing a customized advertisement, comprising:
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registering a consumer and consumer demographic data at an advertisement provider computer;
receiving a request for an advertisement at the advertisement provider computer in response to the consumer accessing data provided by a content provider;
selecting with the advertisement provider computer, at least one advertisement based on the consumer demographic data; and
transferring the selected advertisement from the advertisement provider computer to the consumer through a communications medium;
billing the advertisement provider computer and crediting the content provider in response to the selected advertisement being transferred to the consumer.
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- 12. The method according to claim 12, wherein the request identifies at least the content provider, and the consumer.
Specification