Computer system and method for development and marketing of consumer products

• US 20060116930A1
• Filed: 10/19/2005
• Published: 06/01/2006
• Est. Priority Date: 10/19/2004
• Status: Abandoned Application

• Current Assignee: Trustee Of The SMG Trust
• Original Assignee: Trustee Of The SMG Trust
• Inventors: Goldstein, Steven W.
• Application Number:
  US11/253,381
• Publication Number:
  US 20060116930A1
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A computer-implemented method for the design and/or marketing of one or more consumer products based on an identified Icon includes capturing and storing in memory preferences of the Icon in accordance with at least one systematic survey of at least some of the preferences; creating one or more of a design for at least one consumer product or for a space or scheme for marketing and promotion, the consumer product, space or scheme design incorporating the captured preferences; and storing the design in memory. The preferences may include aspects of a product or space and information regarding the background of the Icon. A method for at least one of the design and marketing of one or more consumer products includes creating a design for at least one of a consumer product and an environment for sales, promotion and/or demonstration of at least one consumer product, the design incorporating captured preferences of an Icon; and storing the design in memory. A method for marketing of a consumer product includes communicating to prospective customers incorporation of preferences of an Icon in at least one of the design and/or marketing of the consumer product; making the consumer product available for purchase. A determination may be made as to whether a person has Icon status by obtaining and storing in memory values of objective and subjective variables, entering the variables into a weighted formula, calculating the result of the formula, and comparing the result to a threshold for Icon status.

Claims

1. A computer-implemented method for at least one of the design and marketing of one or more consumer products associated with an identified Icon, comprising the steps of:

(a) capturing and storing in memory a plurality of preferences of the Icon in accordance with at least one systematic survey of at least some of said preferences; and

(b) creating a design for at least one of a consumer product and an environment for sales, promotion and/or demonstration of at least one consumer product, said design incorporating said captured preferences; and

(c) storing the design in memory.

2. The method of claim 1, further comprising capturing and storing in memory information concerning the background of the Icon.

3. The method of claim 1, further comprising the step of receiving from the Icon a selection of a venue.

4. The method of claim 3, wherein said selection corresponds to an existing venue.

5. The method of claim 3, wherein said selection corresponds to characteristics of a venue.

6. The method of claim 3, wherein at least one of acoustic response, reverb, equalization, and aural properties of the venue are stored in memory.

7. The method of claim 4, wherein said step of designing said consumer product comprises causing said consumer product to reproduce at least one captured property of the existing venue when deployed in a space.

8. The method of claim 1, further comprising the step of marketing of the consumer products, comprising associating the Icon with the consumer products and communicating to prospective customers the incorporation of the preferences of the Icon in the consumer product.

9. The method of claim 8, wherein said step of communicating is performed in a physical space.

10. The method of claim 9, wherein the physical space is a theater for performance of motion pictures.

11. The method of claim 10, wherein said step of communication comprises performing a main audiovisual work comprising a creative work of the Icon, and an advertising audiovisual work communicating the incorporation of the preferences of the Icon in the consumer product.

12. The method of claim 9, wherein said physical space is a shopping mall.

13. The method of claim 9, wherein said physical space is a hall.

14. The method of claim 9, wherein said physical space is a restaurant.

15. The method of claim 9, wherein said physical space is at least one of within, connected to, or adjacent to a physical store location where consumer products of a same class as the designed consumer products are sold.

16. The method of claim 9, wherein said step of communication comprises providing a performance including controlled movement and lighting of the designed consumer product.

17. The method of claim 16, wherein said physical space is sound isolated.

18. The method of claim 8, further comprising the step of providing to a customer for the consumer product an association with the Icon.

20. The method of claim 8, further comprising the step of permitting communication among customers related to the consumer product.

21. The method of claim 8, further comprising the step of permitting customers to design and purchase consumer products incorporating preferences of the Icon.

22. The method of claim 1, wherein said step (a) comprises defining a category of product to be designed.

23. The method of claim 22, wherein said step (a) comprises receiving comments from the Icon regarding products in the defined category.

24. The method of claim 23, further comprising the step of, after said step (a), providing samples of elements of the proposed consumer products to the Icon, receiving comments from the Icon, and storing the comments in memory.

25. The method of claim 24, further comprising, after said step of storing the comments in memory, processing the comments in a summing program.

26. The method of claim 1, further comprising the step of posing questions to the Icon, receiving responses and storing the responses in memory.

19. The method of claim 19, wherein said step of providing an association comprises making available content featuring the Icon providing information regarding the Icon'"'"'s association with the consumer product.

27. A method of determination of whether a person or group qualifies for Icon status, comprising the steps of:

(a) entering into memory values of a plurality of variables affecting a determination of the Icon status of the person or group;

(b) calculating at at least one processor, based on an algorithm reflecting weighting of the variables, an Iconic value of the person or group;

(c) comparing the calculated Iconic value to a threshold Iconic value, and determining that the person or group qualifies for Icon status if the calculated Iconic value exceeds the threshold Iconic value, and

(d) storing the result of the determination in memory and providing the result of the determination to an operator.

28. The method of claim 27, wherein said variables comprise objective and subjective variables, said objective variables having a greater weighting than said subjective variables.

29. The method of claim 28, wherein said person or group is in one of the fields of music, industrial design, interior design, architecture, ergonomic design, architecture, interior design, furniture design, culinary arts, painting, sculpture, woodworking, motion pictures, television and live theater.

30. The method of claim 29, wherein said objective variables comprise at least numbers of items sold.

31. The method of claim 29, wherein said subjective variables comprise at least comments from critics.

32. A computer-implemented method for acquisition of information for use in connection with at least one of the design and marketing of one or more consumer products, comprising the steps of:

(a) providing questions and items to an Icon;

(b) receiving the Icon'"'"'s responses to the questions and items, the responses representing a plurality of preferences of the Icon, and recording the preferences in memory.

33. The method of claim 32, wherein the questions comprise questions regarding the Icon'"'"'s childhood and/or adolescence.

34. The method of claim 32, wherein the items comprise features of one or more consumer products.

35. A method for at least one of the design and marketing of one or more consumer products, comprising the steps of:

(a) creating a design for at least one of a consumer product and an environment for sales, promotion and/or demonstration of at least one consumer product, said design incorporating captured preferences of an Icon; and

(b) storing the design in memory.

36. The method of claim 35, wherein the design comprises functional features of the consumer product.

37. The method of claim 36, wherein the environment comprises a physical space.

38. The method of claim 37, wherein the design comprises providing Icon memorabilia in the physical space.

39. The method of claim 37, wherein the design comprises providing for sale in the physical space consumer products selected by the icon.

40. A method for marketing of a consumer product, comprising the steps of:

(a) communicating to prospective customers incorporation of preferences of an Icon in at least one of the design and/or marketing of the consumer product; and

(b) making the consumer product available for purchase.

41. The method of claim 40, wherein said step of communicating comprises providing a sales environment having a physical design incorporating preferences of the Icon.

42. The method of claim 42, wherein said step of communicating comprises providing a space having personnel wearing apparel in accordance with an approval of the Icon.