Apparatus and methods for advertising in a sequential manner and based upon user preference
First Claim
1. A method of providing video enhancement to an interactive content page, the method comprising:
- providing a graphical overlay with a plurality of transparent sections;
providing a graphical underlay capable to show a plurality of underlay contents;
displaying a first underlay content in a first one of the transparent sections; and
displaying a second underlay content in a second one of the transparent sections in sequence after displaying the first underlay content.
2 Assignments
0 Petitions
Accused Products
Abstract
A method of providing video enhancement to an interactive content page, the method comprising: providing a graphical overlay with a plurality of transparent sections; providing a graphical underlay capable to show a plurality of underlay contents; displaying a first underlay content in a first one of the transparent sections; and displaying a second underlay content in a second one of the transparent sections in sequence after displaying the first underlay content. An apparatus for providing a video enhancement to an interactive television content page, includes a display engine capable to display a graphical overlay having an associated transparent section, where different underlay contents are displayed on a graphical underlay and through the associated transparent section in a sequential manner; and a processor communicatively coupled to the display engine and capable to execute the display engine.
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Citations
53 Claims
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1. A method of providing video enhancement to an interactive content page, the method comprising:
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providing a graphical overlay with a plurality of transparent sections;
providing a graphical underlay capable to show a plurality of underlay contents;
displaying a first underlay content in a first one of the transparent sections; and
displaying a second underlay content in a second one of the transparent sections in sequence after displaying the first underlay content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. An article of manufacture, comprising:
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a machine-readable medium having stored thereon instructions to;
provide a graphical overlay with a plurality of transparent sections;
provide a graphical underlay capable to show a plurality of underlay contents;
display a first underlay content in a first one of the transparent sections; and
display a second underlay content in a second one of the transparent sections in sequence after displaying the first underlay content.
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16. A method of providing video enhancement to an interactive content page, the method comprising:
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providing a graphical overlay with a transparent section;
providing a graphical underlay capable to show at least one underlay content;
displaying a first underlay content through the transparent section; and
subsequently displaying a second underlay content through the transparent section. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. An article of manufacture, comprising:
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a machine-readable medium having stored thereon instructions to;
provide a graphical overlay with a transparent section;
provide a graphical underlay capable to show at least one underlay content;
display a first underlay content through the transparent section; and
subsequently display a second underlay content through the transparent section.
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27. A method of providing video enhancement to an interactive content page, the method comprising:
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showing an interactive content page and a first underlay content through a transparent section of the interactive content page;
tracking an event of showing the first underlay content through the transparent section;
removing the interactive content page from view; and
showing the interactive content page and a second underlay content through the transparent section of the interactive content page, where the second underlay content has not been shown through the transparent section. - View Dependent Claims (28)
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29. A method of providing video enhancement to an interactive content page, the method comprising:
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showing an interactive content page with multiple transparent sections and showing a first underlay content through a first one of the multiple transparent sections;
tracking an event of showing the first underlay content;
removing the interactive content page from view;
subsequently showing the interactive content page and a second underlay content through a second one of the multiple transparent sections, where the second underlay content has not yet been shown through a transparent section in the interactive content page. - View Dependent Claims (30)
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31. A method of providing video enhancement to an interactive content page, the method comprising:
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tracking user preference data indicating a preference of a user;
storing the user preference data;
showing an interactive content page with a transparent section and determining the preference of the user based upon the user preference data;
showing an underlay content through the transparent section, where the underlay content is related to the user preference data;
showing a second underlay content through the transparent section in sequence after the first underlay content, where the second underlay content is related to the user preference data. - View Dependent Claims (32, 33, 34, 35, 36, 37)
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38. An apparatus for providing video enhancement to an interactive content page, the apparatus comprising:
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a display engine capable to display a graphical overlay having a plurality of transparent sections, where a first underlay content is displayed in a first one of the transparent sections and a second underlay content is displayed in a second one of the transparent sections in sequence after displaying the first underlay content; and
a processor communicatively coupled to the display engine and capable to execute the display engine. - View Dependent Claims (39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50)
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51. An apparatus for providing video enhancement to an interactive content page, the apparatus comprising:
a display engine configured to track user preference data indicating a preference of a user, to store the user preference data, to show an interactive content page with a plurality of transparent sections and determine the preference of the user based upon the user preference data, and to show an underlay content in an associated transparent section, where at least one of the underlay contents is related to the user preference data. - View Dependent Claims (52)
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53. An apparatus for providing video enhancement to an interactive content page, the apparatus comprising:
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means for providing a graphical overlay with a plurality of transparent sections and for providing a graphical underlay capable to show a plurality of underlay contents; and
communicatively coupled to the providing means, means for displaying a first underlay content in a first one of the transparent sections, and for displaying a second underlay content in a second one of the transparent sections in sequence after displaying the first underlay content.
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Specification