Media targeting system and method

• US 20060122886A1
• Filed: 01/31/2006
• Published: 06/08/2006
• Est. Priority Date: 12/15/2003
• Status: Abandoned Application

• Current Assignee: Emine Technology Company Limited
• Original Assignee: Emine Technology Company Limited
• Inventors: McKay, Brent
• Application Number:
  US11/343,575
• Publication Number:
  US 20060122886A1
• Time in Patent Office: Days
• US Class Current: 705/14.640
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]

Abstract

A media targeting system and method uses visual pattern recognition techniques and wireless device identification in association with consumer transactions as the basis for building a targeting database, which is then later used for automated consumer identification and targeted advertising purposes. The invention solves the problem of generating a large scale, robust media targeting database without relying on active or passive participation by consumers. Also disclosed are other demographics estimation systems and methods which facilitate less expensive media targeting capabilities which can be used in conjunction with the more robust transaction associated method disclosed.

Claims

1. A system for identifying consumers during a point-of-sale transaction session, the system comprising:

(a) means for visual identification of a consumer using visual pattern recognition techniques during a consumer interaction session;

(b) means for electronic identification of a mobile device carried by said consumer during said consumer interaction session;

(c) means for associating said visual identification with said mobile device identification.

2. The system of claim 1, wherein said consumer interaction session is a retail transaction taking place at a retail terminal, said transaction occurring in a retail location.

3. The system of claim 1, wherein said visual identification and mobile device identification is used with some other data captured during the consumer interaction session, said data allowing for the identification of said consumer by some other means.

4. The system of claim 1, wherein said consumer interaction session is a videophone communication session.

5. A system for identifying consumers during a point-of-sale transaction session, the system comprising:

(a) means for electronic identification of a mobile device carried by said consumer during said consumer interaction session;

(b) means for associating said mobile device identification with some other data captured during the consumer interaction session, said data allowing for the identification of said consumer by some other means.

6. The system of claim 5, wherein said consumer interaction session is a retail transaction taking place at a retail terminal, said transaction occurring in a retail location.

7. The system of claim 5, wherein said mobile device identification is used with some other data captured during the consumer interaction session, said data allowing for the identification of said consumer by some other means.

8. The system of claim 5, wherein said consumer interaction session is a videophone communication session.