Online trading for the placement of advertising in media

• US 20060122907A1
• Filed: 01/13/2006
• Published: 06/08/2006
• Est. Priority Date: 09/18/2002
• Status: Abandoned Application

• Current Assignee: Jedd Adam Gould
• Original Assignee: Jedd Adam Gould
• Inventors: Gould, Jedd Adam
• Application Number:
  US11/332,420
• Publication Number:
  US 20060122907A1
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

An online trading system for conducting an advertiser initiated auction for the placement of an advertisement in a media, such as printed publications, billboards, radio, television, videos, network portals, web pages, and the like. An online session is conducted with the advertiser to form an auction ticket that specifies the price the advertiser is willing to pay for the advertisement. Also specified are dates the advertisement is to run, color preference, placement on a page or within the printed publication, and a list of media outlets from whom the advertiser wants to solicit bids. The media outlets are notified of the auction and given the auction ticket. Bids are submitted by specifying the amount of advertising space the media outlet is willing to allot for the specified price.

Claims

1. A method for facilitating purchasing of advertising via an electronic auction comprising:

(a) setting a purchase price comprising an amount that an advertising purchaser is willing to pay for advertising;

(b) receiving, over a computer network, a bid from one or more potential advertising sellers, wherein the bid comprises a quantity of advertising each potential advertising seller is wiling to provide in exchange for the purchase price; and

(c) identifying a winning bid based on the quantity of advertising each potential advertising seller is willing to provide.