Real-time collaborative commerce in a multiple browser environment
First Claim
1. A method for effecting electronic commerce via a data network, the data network including a server system configured to host a web site associated with a first content provider, the data network further including a client system configured or designed to implement a browser application, the browser application being configured or designed to facilitate access to the web site by a first user, the method comprising:
- determining, in real-time, contextual information from the web site which is currently being displayed to the first user; and
using the determined contextual information, in real-time, to take appropriate action to help facilitate a sale to the first user.
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Abstract
A technique is disclosed for facilitating electronic commerce and/or information exchange. The technique of the present invention enables a content provider to create a web space which can surface large amounts of product data into one single view. In addition, the display and layout of the web space may be dynamically customized. Further, if desired, customer specific data may be overlaid on product catalog data. In this way, customers are able to quickly grasp the extent of the virtual store and access products of interest by drilling-down on any single region of the store. Additionally, customer behavior patterns and activities may be tracked in real-time. This information may be used to enable a on-line merchant to respond appropriately, in real-time, in order to facilitate sales of merchandise to current on-line shoppers.
93 Citations
16 Claims
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1. A method for effecting electronic commerce via a data network, the data network including a server system configured to host a web site associated with a first content provider, the data network further including a client system configured or designed to implement a browser application, the browser application being configured or designed to facilitate access to the web site by a first user, the method comprising:
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determining, in real-time, contextual information from the web site which is currently being displayed to the first user; and
using the determined contextual information, in real-time, to take appropriate action to help facilitate a sale to the first user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for effecting electronic commerce via a data network, the data network including a client system configured or designed to implement a browser application, the browser application being configured or designed to facilitate access to web sites by a first user, the system comprising:
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at least one processor;
at least one interface configured or designed to provide a communication link to at least one other network device in the data network; and
memory;
the system being configured or designed to host a web site associated with a first content provider, the system being further configured or designed to determine, in real-time, contextual information from the web site which is currently being displayed to the first user;
the system being further configured or designed to use, in real-time, the determined contextual information, to take appropriate action to help facilitate a sale to the first user.
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16. A system for effecting electronic commerce via a data network, the data network including a server system configured to host a web site associated with a first content provider, the data network further including a client system configured or designed to implement a browser application, the browser application being configured or designed to facilitate access to the web site by a first user, the system comprising:
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means for determining, in real-time, contextual information from the web site which is currently being displayed to the first user;
means for tracking, in real-time, a relative position of the first user'"'"'s current location within the web site; and
means for determining, using the relative position of the first user'"'"'s current location, the contextual information from the web site which is currently being displayed to the first user.
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Specification