Systems and methods for selecting digital advertisements
First Claim
Patent Images
1. A system for choosing digital ads, comprising:
- a user'"'"'s computer connected to the world wide web, the user'"'"'s computer adapted to recognize and collect public search terms entered into a public search program through the user'"'"'s computer, the user'"'"'s computer further comprising a database including the public search terms entered into the public search program;
a digital data server connected to the user'"'"'s computer through the world wide web and adapted to communicate therewith, the digital data server adapted to receive public search terms from the database; and
an ad server in communication with the user'"'"'s computer and adapted to choose and send ads to a website based on public search terms received by the digital data server.
1 Assignment
0 Petitions
Accused Products
Abstract
Described herein are methods and systems for choosing digital advertisements to send to a user'"'"'s computer while protecting private information. When a user performs a search using a public site, the user'"'"'s search information is stored in a database. The system builds a profile for the user based on the public search information, which can be used to select advertisements for delivery to a Web site accessed by the user. The system can also select advertisements based on information gleamed from a user'"'"'s private (desktop) searches. For example, the system can use the content or category in which a user is searching to choose advertisements.
-
Citations
20 Claims
-
1. A system for choosing digital ads, comprising:
-
a user'"'"'s computer connected to the world wide web, the user'"'"'s computer adapted to recognize and collect public search terms entered into a public search program through the user'"'"'s computer, the user'"'"'s computer further comprising a database including the public search terms entered into the public search program;
a digital data server connected to the user'"'"'s computer through the world wide web and adapted to communicate therewith, the digital data server adapted to receive public search terms from the database; and
an ad server in communication with the user'"'"'s computer and adapted to choose and send ads to a website based on public search terms received by the digital data server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A method for selecting digital ads, comprising the steps of:
-
collecting and storing, with a digital data processor, public search terms entered by a user into an internet based search program and date and time information corresponding to the public search terms;
ranking the search terms according to relevancy, frequency, and/or affinity based on the collected information; and
sending advertisements, with an ad server, to website accessed by the user based on the ranked search terms. - View Dependent Claims (13, 14, 15, 16, 17)
-
-
18. A method for sending ads to a website accessed by a user'"'"'s computer, comprising the steps of:
-
storing, in a computer database on a user'"'"'s computer, public search terms entered by a user into an internet based search program and storing date and time information corresponding to the public search terms;
storing, in a second computer database that is in communication with a digital data server, a list of search terms and correspond link ads;
comparing a search term send from the user'"'"'s computer with search terms stored in the second computer database; and
sending ads, with an ad server, to a search engine website. - View Dependent Claims (19, 20)
-
Specification