Method of and apparatus for controlling the selection, initiation and execution of computer programs automatically and directly in response to the remote (or proximal) scan of special barcodes or other coded indicia, as by a publication reader scanning such a barcode therein to access on a viewable computer or TV screen or the like, supplemental pictorial and other material related to the publication and stored on an internet website that is automatically accessed by the computer in direct response to receiving the barcode scan signals from the reader, and without other human intervention
First Claim
1. A method of providing a reader of a publication which is associated with a corresponding publisher internet website and portal, with automatic computer display screen access to the website portal and to a desired specific subject matter portion of the website stored thereon, that comprises, providing barcode indicia in the publication that respectively uniquely correspond to different subject matter portions or passages therein;
- storing at different specific portions of said website, supplemental pictorial and other material related respectively to such different subject matter portions or passages of the publication and corresponding respective barcode indicia;
encoding each barcode indicia with digits and sequences that digitally represent and identify each of the corresponding subject matter, the URL of the website and the respective said specific portions of the website, and instructions to open a browser and proceed directly to and through that website portal to said specific portion(s) of the website;
enabling the reader of the publication to select and effect scanning of desired barcode indicia and transmitting the scan signals to the computer; and
responding at the computer to the receipt of the reader-selected barcode scan signal transmission by thereupon directly translating the received scanned barcode digits and sequences into a corresponding computer-understandable instruction set to cause the computer thereupon to execute those instructions, thereby automatically and directly to provide a screen display of the desired supplemental pictorial and other material stored on the corresponding selected subject matter website portion, all without any human intervention, apart from the reader effecting scanning of the selected publication barcode indicia at the publication.
2 Assignments
0 Petitions
Accused Products
Abstract
A technique for automatically controlling a computer by the remote (or proximal or local) scanning of special coded-indicia to execute computer-stored programs directly and automatically in response to computer-translated instructions represented by the scanned coded indicia, such as the presentation of specified supplemental pictorial and other website stored materials to the reader of a book or magazine or the like containing such coded indicia keyed to said website, and more generally, to cause the computer automatically to execute desired programs in direct response to such coded indicia scanning.
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Citations
63 Claims
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1. A method of providing a reader of a publication which is associated with a corresponding publisher internet website and portal, with automatic computer display screen access to the website portal and to a desired specific subject matter portion of the website stored thereon, that comprises, providing barcode indicia in the publication that respectively uniquely correspond to different subject matter portions or passages therein;
- storing at different specific portions of said website, supplemental pictorial and other material related respectively to such different subject matter portions or passages of the publication and corresponding respective barcode indicia;
encoding each barcode indicia with digits and sequences that digitally represent and identify each of the corresponding subject matter, the URL of the website and the respective said specific portions of the website, and instructions to open a browser and proceed directly to and through that website portal to said specific portion(s) of the website;
enabling the reader of the publication to select and effect scanning of desired barcode indicia and transmitting the scan signals to the computer; and
responding at the computer to the receipt of the reader-selected barcode scan signal transmission by thereupon directly translating the received scanned barcode digits and sequences into a corresponding computer-understandable instruction set to cause the computer thereupon to execute those instructions, thereby automatically and directly to provide a screen display of the desired supplemental pictorial and other material stored on the corresponding selected subject matter website portion, all without any human intervention, apart from the reader effecting scanning of the selected publication barcode indicia at the publication. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 51)
- storing at different specific portions of said website, supplemental pictorial and other material related respectively to such different subject matter portions or passages of the publication and corresponding respective barcode indicia;
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12. A method of providing a reader of a published product or service advertisement which is associated with a corresponding advertiser internet website and portal, with automatic computer display screen access to the website portal and to a desired specific subject matter portion of the website stored thereon, that comprises, providing barcode indicia in the advertisement that respectively uniquely correspond to specific subject matter portions or passages therein;
- storing at different specific portions of said website, supplemental pictorial and other material related respectively to such specific subject matter portion(s) of the advertisement and the corresponding respective barcode indicia;
encoding each barcode indicia with digits and sequences thereof that represent and identify each of the corresponding subject matter, the URL of the website and the respective specific portions of the website, and instructions to open a browser and proceed directly to that website portal and the specific portion of the website;
enabling the reader of the advertisement to select and scan thereat a desired barcode indicia and transmit the scan signals to the computer;
responding at the computer to the receipt of the reader-selected barcode scan signal transmission by thereupon directly translating the received scanned barcode digits and sequences into a corresponding computer-understandable instruction set to cause the computer thereupon to execute those instructions, thereby automatically and directly to provide a screen display of the desired supplemental pictorial and other material stored on the corresponding selected subject matter website portion, all without any human intervention, apart from the reader effecting scanning of the selected barcode indicia at the advertisement. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
- storing at different specific portions of said website, supplemental pictorial and other material related respectively to such specific subject matter portion(s) of the advertisement and the corresponding respective barcode indicia;
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21. A method of enabling reader users to barcode-control the operation of a computer containing specific programs including pictorial and other material related to specific subject matters, that comprises, providing the user with barcode indicia encoded with digits and sequences thereof that respectively correspond to and digitally represent specific computer operational instructions for operating a specific program stored in the computer;
- enabling the user to select and scan a desired barcode indicia and transmit the scan signals to the computer; and
responding at the computer to the receipt of the user-selected barcode scan signal transmission by thereupon directly translating the received scanned barcode digits and sequences into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and operate said specific program and provide a screen display of the desired pictorial and other material stored in said specific program, all without any human intervention, apart from the user scanning the selected barcode indicia. - View Dependent Claims (22, 23, 24, 25)
- enabling the user to select and scan a desired barcode indicia and transmit the scan signals to the computer; and
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26. A method of enabling users to barcode-control the operation of a computer containing specific programs, providing the user with barcode indicia encoded with digits and sequences thereof that respectively correspond to and represent specific computer operational instructions for operating a specific program stored in the computer;
- enabling the user to select and scan a desired barcode indicia and to transmit the scan signals to the computer; and
responding at the computer to the receipt of the user-selected barcode scan signal transmission by thereupon directly translating the received scanned barcode digits and sequences into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and operate said specific program, all without any human intervention, apart from the user scanning of the selected barcode indicia. - View Dependent Claims (27, 28, 29, 30)
- enabling the user to select and scan a desired barcode indicia and to transmit the scan signals to the computer; and
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31. A method of providing a reader of a publication which is associated with a corresponding publisher internet website and portal, with automatic computer display screen access to the website portal and to a desired specific subject matter portion of the website stored thereon, that comprises, providing coded indicia in the publication that respectively uniquely correspond to different subject matter portions or passages therein;
- storing at different specific portions of said website, supplemental pictorial and other material related respectively to such different subject matter portions or passages of the publication and their corresponding respective code indicia;
encoding each indicia with code elements that represent and identify each of the corresponding subject matter, the URL of the website and the respective specific portions thereof, and instructions to open a browser and proceed directly to that website portal and to said specific portion of the website;
enabling the reader of the publication to select and effect scan thereat of a desired code indicia and to transmit the scan signals to the computer;
responding at the computer to the receipt of the reader-selected code scan signal transmission by thereupon directly translating the received scanned code elements into a corresponding computer-understandable instruction set to cause the computer thereupon to execute those instructions, thereby automatically and directly to provide a screen display of the desired supplemental pictorial and other material stored on the corresponding selected subject matter website portion, all without any human intervention, apart from the reader scanning of the selected publication code indicia at the publication.
- storing at different specific portions of said website, supplemental pictorial and other material related respectively to such different subject matter portions or passages of the publication and their corresponding respective code indicia;
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32. A method of enabling reader users to coded-indicia-control the operation of a computer containing specific programs having pictorial and other material related to specific subject matters, that comprises, providing the user with indicia encoded with code elements that respectively correspond to and represent specific computer operational instructions for operating a specific program stored in the computer;
- enabling the scanning of a desired coded indicia and the transmission of the scan signals to the computer; and
responding at the computer to the receipt of the coded scan signal transmission by thereupon directly translating the received scanned code elements into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and execute said specific program and provide a screen display of the desired pictorial and other material stored in said specific program, all without any intervention, apart from the scanning of the selected coded indicia.
- enabling the scanning of a desired coded indicia and the transmission of the scan signals to the computer; and
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33. A method of enabling users to coded-indicia-control the operation of a computer containing specific programs, that comprises, providing the user with indicia encoded with code elements that respectively correspond to and represent specific computer operational instructions for operating a specific program stored in the computer;
- enabling the scanning of a desired coded indicia and the transmission of the scan signals to the computer; and
responding at the computer to the receipt of the coded scan signal transmission by thereupon directly translating the received scanned code elements into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and execute said specific program, all without any intervention, apart from scanning of the selected coded indicia. - View Dependent Claims (34, 35)
- enabling the scanning of a desired coded indicia and the transmission of the scan signals to the computer; and
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36. A method of barcode control of the operation of a computer containing specific programs, that comprises, providing barcode indicia encoded with digits and sequences thereof that respectively correspond to and digitally represent specific computer operational instructions for operating a specific program stored in the computer;
- scanning the barcode indicia and transmitting the scan signals to the computer;
responding at the computer to the receipt of the barcode scan signals transmission in an application stored in the computer for translating the received scanned barcode digits and sequences directly into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and operate said specific program, all without any intervention apart from the scanning of the barcode indicia. - View Dependent Claims (37, 38, 39, 40)
- scanning the barcode indicia and transmitting the scan signals to the computer;
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41. A method of coded-indicia control of the operation of a computer containing specific programs, that comprises, providing indicia encoded with coded elements thereof that respectively correspond to and represent specific computer operational instructions for operating a specific program stored in a computer;
- scanning the coded indicia and transmitting the scan signals to the computer;
responding at the computer to the receipt of the scan code signals transmission in an application stored in the computer for translating the received scanned code elements into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and operate said specific program, all without any intervention apart from the scanning of the coded indicia.
- scanning the coded indicia and transmitting the scan signals to the computer;
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42. A method of barcode control of the operation of a computer-stored program, that comprises, receiving at the computer scanned digits of a barcode indicia encoded such as to represent and correspond to specific computer-operational instructions for initiating and executing such computer program;
- and responding to the received scan digits to effect the automatic and direct execution by the computer of said program.
- View Dependent Claims (43, 44, 45)
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46. A method of coded-indicia control of the operation of a computer-stored program, that comprises, receiving at the computer scanned code elements of a coded indicia encoded such that its code elements represent and correspond to specific computer operational instructions for initiating and executing such computer program;
- and responding to the received scan code elements to effect the automatic and direct execution by the computer of said program.
- View Dependent Claims (47)
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48. A method of providing a reader of a publication which is associated with one or more electronic storage media selected from the group consisting of a corresponding publisher internet website storing pictorial and other recorded materials, an electronically accessible memory medium for storing such pictorial and other materials, and/or computer-stored or accessible files or archives of pictorial and other materials, with automatic reader-access to the stored pictorial and other materials of the selected storage medium, that comprises, providing coded indicia in the publication that respectively correspond to different subject matter portions or passages therein and as to which corresponding supplemental material is desired by the reader from said selected storage medium;
- encoding each coded indicia with code elements that represent and identify a corresponding portion or passage subject matter of the publication and instructions to proceed to and access the corresponding portion of the selected storage medium;
responding at the selected medium to the receipt of reader-initiated coded indicia scan signals transmitted to the selected medium, by directly translating the received scanned coded indicia code elements into corresponding computer and storage media-understandable instructions, thereby to cause the automatic execution of those instructions and directly to enable display on a computer screen of the desired supplemental pictorial and other material stored on the selected storage medium, all without any human intervention, apart from the reader effecting scanning of the selected coded indicia at the publication. - View Dependent Claims (49, 50)
- encoding each coded indicia with code elements that represent and identify a corresponding portion or passage subject matter of the publication and instructions to proceed to and access the corresponding portion of the selected storage medium;
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52. Apparatus for providing a reader or user of a publication which is associated with a corresponding publisher internet website and portal, with automatic computer display screen access to the website portal and to a desired specific subject matter portion of the website stored thereon, having in combination, barcode indicia affixed in the publication that respectively uniquely correspond to different subject matter portions or passages therein;
- means for storing at different specific portions of said website, supplemental pictorial and other material related respectively to such different subject matter portions or passages of the publication and corresponding respective barcode indicia;
means for encoding each barcode indicia with digits and sequences that digitally represent and identify each of the corresponding subject matter, the URL of the website and the respective said specific portions of the website, and instructions to open a browser and proceed directly to and through that website portal to said specific portion(s) of the website;
means for enabling the reader of the publication to select and effect scanning of desired barcode indicia and to transmit the scan signals to the computer; and
means for responding at the computer to the receipt of the reader-selected barcode scan signal transmission including a computer application translator for thereupon directly translating the received scanned barcode digits and sequences into a corresponding computer-understandable instruction set to cause the computer thereupon to execute those instructions, thereby automatically and directly to provide a screen display of the desired supplemental pictorial and other material stored on the corresponding selected subject matter website portion, all without any human intervention, apart from the reader effecting scanning of the selected publication barcode indicia at the publication. - View Dependent Claims (53, 54, 55, 56, 57)
- means for storing at different specific portions of said website, supplemental pictorial and other material related respectively to such different subject matter portions or passages of the publication and corresponding respective barcode indicia;
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58. Apparatus for enabling reader users to coded-indicia-control the operation of a computer containing specific programs having pictorial and other material related to specific subject matters, having in combination, indicia encoded with code elements that respectively correspond to and represent specific computer operational instructions for operating a specific program stored in the computer;
- means for enabling the scanning of a desired coded indicia and the transmission of the scan signals to the computer; and
means for responding at the computer to the receipt of the coded scan signal transmission including a computer application translator for thereupon directly translating the received scanned code elements into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and execute said specific program and provide a screen display of the desired pictorial and other material stored in said specific program, all without any intervention, apart from the scanning of the selected coded indicia.
- means for enabling the scanning of a desired coded indicia and the transmission of the scan signals to the computer; and
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59. Apparatus for enabling users to coded-indicia-control the operation of a computer containing specific programs, having in combination, indicia encoded with code elements that respectively correspond to and represent specific computer operational instructions for operating a specific program stored in the computer;
- means for enabling the scanning of a desired coded indicia and the transmission of the scan signals to the computer; and
means for responding at the computer to the receipt of the coded scan signal transmission including a computer application translator for thereupon directly translating the received scanned code elements into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and execute said specific program, all without any intervention, apart from scanning of the selected coded indicia. - View Dependent Claims (60, 61)
- means for enabling the scanning of a desired coded indicia and the transmission of the scan signals to the computer; and
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62. Apparatus for direct coded-indicia control of the operation of a computer-stored program, that comprises, a receiver at the computer for receiving scanned code elements of a coded indicia encoded such that its code elements represent and correspond to specific computer operational instructions for initiating and executing such computer program;
- and means at the computer for responding to the received scan code elements to carry out the operational instructions they represent and to effect the automatic and direct execution by the computer of said program.
- View Dependent Claims (63)
Specification