Online video game advertising system and method supporting multiplayer ads
First Claim
Patent Images
1. A method comprising:
- providing a game session of a game in execution and having a plurality of gamers engaged therein, the plurality of gamers playing in a plurality of locations, one remote from another;
providing an advertising spot within the game;
determining advertising content for being inserted within the advertising spot and based on data relating to at least one of the plurality of gamers; and
inserting the determined advertising content within the advertising spot during the game session.
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Accused Products
Abstract
In a video game session supporting a set of gamers participating in the game from a variety of different locations, an opportunity to provide an advertisement is presented. The content of the advertisement is chosen based upon specific criteria such as data relating to one of the gamers, for example, the location of the gamer. The chosen content of the advertisement is provided within an advertising spot of the video game.
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Citations
47 Claims
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1. A method comprising:
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providing a game session of a game in execution and having a plurality of gamers engaged therein, the plurality of gamers playing in a plurality of locations, one remote from another;
providing an advertising spot within the game;
determining advertising content for being inserted within the advertising spot and based on data relating to at least one of the plurality of gamers; and
inserting the determined advertising content within the advertising spot during the game session. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method comprising:
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providing a game session of a game in execution and having a plurality of gamers engaged therein, the plurality of gamers playing in a plurality of locations, one remote from another;
providing an advertising spot within the game;
determining advertising content for being inserted within the advertising spot; and
inserting the determined advertising content within the advertising spot during the game session, at least a predetermined plurality of the plurality of gamers having a same advertising content within a virtual world thereof at approximately a same time within the game session. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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32. A method comprising:
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providing a game session of a game in execution and having a plurality of gamers engaged therein, the plurality of gamers playing in a plurality of locations, one remote from another;
providing an advertising spot within the game;
determining advertising content for being inserted within the advertising spot; and
inserting the determined advertising content within the advertising spot during the game session, the advertising content inserted with a persistence relating to a characteristic of at least one of the advertising spot and the advertising content. - View Dependent Claims (33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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43. A method comprising:
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providing a game session of a game in execution and having a plurality of gamers engaged therein, the plurality of gamers playing in a plurality of locations, one remote from another;
providing an advertising spot within the game;
determining first advertising content for being inserted within the advertising spot;
inserting the first advertising content within the advertising spot for a duration of time less than the game session;
determining second advertising content for being inserted within the advertising spot and for replacing the first advertising content; and
inserting the second advertising content to replace the first advertising content within the advertising spot for a duration of time less than the game session and for a duration of time after the first advertising content was inserted. - View Dependent Claims (44, 45, 46, 47)
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Specification