System and method for managing advertising content delivery in a gaming environment supporting aggregated demographics serving and reporting
First Claim
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1. A method comprising:
- providing a plurality of in game advertising spots from different video games having similar demographic characteristics;
grouping the plurality of in game advertising spots together into an aggregated community of advertising spots; and
, delivering a same advertising content for display within each of the advertising spots within the aggregated community of advertising spots.
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Abstract
A method of in game advertising wherein in game advertising spots are registered from different video games having similar demographic characteristics. The in game advertising spots are then grouped together into an aggregated community of advertising spots. An advertising campaign then delivers advertising content to the group of advertising spots as if the group were a single advertising spot.
31 Citations
31 Claims
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1. A method comprising:
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providing a plurality of in game advertising spots from different video games having similar demographic characteristics;
grouping the plurality of in game advertising spots together into an aggregated community of advertising spots; and
,delivering a same advertising content for display within each of the advertising spots within the aggregated community of advertising spots. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 25, 26, 27, 28, 29)
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18. A method comprising:
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registering a plurality of advertising spots from each of a plurality of video games, each advertising spot registered with data relating to an advertising spot format and demographic data relating to the video game in which the advertising spot is;
forming a database of advertising spots, each advertising spot searchable based on the demographic data and the advertising spot format; and
,searching the database to identify advertising spots having demographic data with a predetermined range. - View Dependent Claims (19, 20, 21, 22, 23, 24, 30)
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31. A method comprising:
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providing a plurality of in game advertising content from different advertisers requesting similar demographic characteristics;
grouping the plurality of in game advertising content together into an aggregated advertising campaign; and
,delivering different advertising content for display within a same video game advertising spot to, in aggregate, fill an advertising campaign.
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Specification