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Methods and software arrangements for sales force effectiveness

  • US 20060129447A1
  • Filed: 12/16/2004
  • Published: 06/15/2006
  • Est. Priority Date: 12/16/2003
  • Status: Abandoned Application
First Claim
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1. A business planning solution for an entity promoting sales of pharmaceutical products in a target market of prescribers, comprising the steps of:

  • (a) conducting market segmentation analysis based on pharmaceutical sales and market data;

    (b) identifying a set of market segments;

    (c) developing market response curves for the identified market segments;

    (d) based on the market response curves, optimizing the entity'"'"'s resource allocations for sales activities in individual segments of the set of market segments toward achieving a sales goal for a particular product.

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