System and method for online targeted billboard advertising
First Claim
1. A method for providing a billboard advertisement through an online service, the billboard advertisement composed by an advertising user, the method comprising:
- displaying an interface to the advertising user, the interface including a sponsor selection mechanism for allowing selection of a billboard sponsor from a list of billboard sponsors, a target user selection mechanism for allowing selection by the advertising user of at least one target user, and a text input region for receiving an input message from the advertising user;
processing information input to the displayed interface to create the billboard advertisement; and
composing the billboard advertisement including the input message and the at least one selected billboard sponsor for rendering and delivery to the at least one selected target user.
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Accused Products
Abstract
A system and method are provided for delivering a message while simultaneously promoting a brand in a trusted online environment. The system may include a sponsor selection mechanism for allowing a communicating user to select at least one sponsor from a list of provided sponsors. The system may additionally include a text input area for allowing the communicating user to input text for display in conjunction with the selected sponsor and a target user selection mechanism for allowing the advertising user to select at least one target user for receipt of the selected sponsor display and the input text in a billboard advertisement.
79 Citations
29 Claims
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1. A method for providing a billboard advertisement through an online service, the billboard advertisement composed by an advertising user, the method comprising:
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displaying an interface to the advertising user, the interface including a sponsor selection mechanism for allowing selection of a billboard sponsor from a list of billboard sponsors, a target user selection mechanism for allowing selection by the advertising user of at least one target user, and a text input region for receiving an input message from the advertising user;
processing information input to the displayed interface to create the billboard advertisement; and
composing the billboard advertisement including the input message and the at least one selected billboard sponsor for rendering and delivery to the at least one selected target user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system for delivering a message while simultaneously promoting a brand through an online service, the system comprising:
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a sponsor selection mechanism for allowing a communicating user to select at least one sponsor from a list of provided sponsors;
a text input area for allowing the communicating user to input text for display in conjunction with the selected sponsor; and
a target user selection mechanism for allowing the advertising user to select at least one target user for receipt of the selected sponsor display and the input text in a billboard advertisement. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A billboard advertisement creation system, the system comprising:
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a billboard creation website for receiving user input including at least one selected sponsor and at least one target recipient;
a billboard database for receiving created billboard information from the billboard creation website;
a billboard publication service for obtaining billboard information from the billboard database for publication; and
a billboard composition service for preparing the billboard advertisement for rendering. - View Dependent Claims (27, 28, 29)
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Specification