System and method for evaluating and/or monitoring effectiveness of on-line advertising

• US 20060129457A1
• Filed: 02/07/2006
• Published: 06/15/2006
• Est. Priority Date: 07/08/1999
• Status: Active Grant

• Current Assignee: Kantar LLC
• Original Assignee: Dynamiclogic Incorporated
• Inventors: Aviv, Ronit, Nyhan, Nicholas W.
• Granted Patent: US 7,194,425 B2
• Time in Patent Office: Days
• US Class Current: 705/14.410
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface

Abstract

A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users.

Claims

1. A system for measuring effectiveness of an advertisement viewed by a user, the system comprising:

a code associated with the advertisement, comprising an executable script, received from an advertiser;

a server capable of receiving a message indicative of the advertisement being viewed by the user wherein the code initiates sending the message to the server indicative of viewing of the advertisement; and

a computer on which the advertisement is viewed by the user wherein the computer has a file on which an indicator is generated the indicator providing information associated with the advertisement.

2-20. -20. (canceled)