Method and system for displaying of transparent ads
First Claim
Patent Images
1. A method comprising:
- providing a first system having a video game in execution thereon;
providing first advertising data, the first advertising data provided from a system remote to the first system; and
, displaying within the video game an advertisement based on the first advertising data, a portion of the advertisement at least partially transparent such that images from a virtual scene within the video game and virtually behind the portion of the advertisement are at least partially visible virtually therethrough.
3 Assignments
0 Petitions
Accused Products
Abstract
In order to enhance visual representation of an advertisement within a video game optical characteristics of the advertisement are specified. Specifically, downloaded data corresponding to an advertisement is used to provide an advertising image within a virtual environment of a video game. The advertising image is displayed having a portion that appears to be at least one of transmissive and reflective. In this way, advertisements are displayed in a fashion consistent with the appearance of a corresponding advertisement in the real world.
122 Citations
33 Claims
-
1. A method comprising:
-
providing a first system having a video game in execution thereon;
providing first advertising data, the first advertising data provided from a system remote to the first system; and
,displaying within the video game an advertisement based on the first advertising data, a portion of the advertisement at least partially transparent such that images from a virtual scene within the video game and virtually behind the portion of the advertisement are at least partially visible virtually therethrough. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
-
14. A method comprising:
-
providing a first system having a video game in execution thereon;
providing first advertising data, the first advertising data provided from a system remote to the first system; and
,displaying within the video game an advertisement based on the first advertising data, a portion of the advertisement at least partially reflective such that the advertisement when displayed appears virtually reflective. - View Dependent Claims (15, 16, 17, 18, 19)
-
-
20. A storage medium comprising instructions for being executed by a computing device, the instructions comprising:
-
executing a video game session;
receiving first advertising data, the first advertising data provided from a system remote to the computing device; and
,displaying within the video game session an advertisement based on the first advertising data, a portion of the advertisement at least partially transparent such that images from a virtual scene within the video game session and virtually behind the portion of the advertisement are at least partially visible virtually therethrough. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27)
-
-
28. A storage medium comprising instructions for being executed by a computing device, the instructions comprising:
-
executing a video game;
receiving first advertising data, the first advertising data provided from a system remote to the computing device; and
,displaying within the video game an advertisement based on the first advertising data, a portion of the advertisement at least partially reflective such that the advertisement when displayed appears virtually reflective. - View Dependent Claims (29, 30, 31, 32, 33)
-
Specification