Post-deployment spot creation
First Claim
Patent Images
1. A method comprising:
- providing a first video game in execution, the video game other than supporting dynamic in game advertising; and
, changing video game content of the first video game during execution thereof in order to provide in game advertising within the first video game in execution
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Accused Products
Abstract
A thin client is for detecting a video game in execution. The video game does not support dynamic in game advertising. The thin client changes the video game content of the video game during execution thereof in order to provide in game advertising within the first video game in execution.
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Citations
29 Claims
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1. A method comprising:
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providing a first video game in execution, the video game other than supporting dynamic in game advertising; and
,changing video game content of the first video game during execution thereof in order to provide in game advertising within the first video game in execution - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 14, 15, 16, 17, 18)
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12. A method comprising:
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executing a video game to provide a video game session supporting a virtual environment with a computing device;
loading thin client within a same computing device;
identifying an occurrence of a predetermined game event; and
,executing thin client in response to the identified occurrence, the thin client for impressing media upon a gamer. - View Dependent Claims (13)
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19. A method comprising:
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providing a computing device;
loading a thin client;
loading alternative advertising content;
loading video game software, the video game software for supporting a video game session;
identifying at least an instance of an advertising spot within the video game session;
for each identified instance of an advertising spot identifying a memory location associated with default content associated with the advertising spot;
for each identified instance reviewing the alternative advertising content to determine if advertising content is available; and
,when advertising content is available writing the advertising content in place of the default content. - View Dependent Claims (20, 21)
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22. A method comprising:
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providing a computing device;
providing a game program;
executing the game program using the computing device, the game program comprising a software hook for obtaining metadata, the game program for providing a virtual environment;
obtaining metadata using the software hook; and
,in accordance with the metadata, providing an advertising spot within the virtual environment. - View Dependent Claims (23, 24, 25, 26, 27)
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28. A storage medium comprising data stored therein, the data for when executed resulting in execution of:
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detecting a first video game in execution, the video game other than supporting dynamic in game advertising; and
,changing video game content of the first video game during execution thereof in order to provide in game advertising within the first video game in execution.
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29. A storage medium comprising data stored therein, the data for when executed resulting in execution of:
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providing a computing device;
providing a game program;
executing the game program using the computing device, the game program comprising a software hook for obtaining metadata, the game program for providing a virtual environment;
obtaining metadata using the software hook; and
,in accordance with the metadata, providing an advertising spot within the virtual environment.
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Specification