Caching and reporting system for accelerating combined computer gaming and advertising
First Claim
Patent Images
1. A method comprising:
- executing a first video game session on a first computing device;
allocating a portion of read-write memory of the first computing device for caching of advertising data therein;
downloading advertising data from a remote server via a communications network;
storing the advertising data in the portion of read-write memory; and
, storing within memory a directory of contents of the portion of read-write memory.
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Abstract
A system supporting the presentation of advertisements within video game is described in which a memory cache stores advertising data that is used to provide the advertisements. The memory cache is managed via instructions provided by an external server via a network data connection. The management of the cache supports the storage of a variety of advertisements for a single advertisement opportunity. In addition, the cache management system is designed to supports numerous different video games on a same computing device.
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Citations
30 Claims
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1. A method comprising:
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executing a first video game session on a first computing device;
allocating a portion of read-write memory of the first computing device for caching of advertising data therein;
downloading advertising data from a remote server via a communications network;
storing the advertising data in the portion of read-write memory; and
,storing within memory a directory of contents of the portion of read-write memory. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method comprising:
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providing a read-write memory storage providing a video game;
providing advertising spots within the game for impressing of advertising data therefrom;
determining impressions of content within the advertising spots upon a gamer playing the video game;
storing within the read-write memory storage first data relating to a plurality of impressions; and
,at intervals, communicating an impression report in dependence upon the stored first data. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26)
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27. A storage medium having instruction data stored therein, the instruction data for when executed resulting in performance of:
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executing a first video game session on a first computing device;
allocating a portion of read-write memory of the first computing device for caching of advertising data therein;
downloading advertising data from a remote server via a communications network;
storing the advertising data in the portion of read-write memory; and
,storing within memory a directory of contents of the portion of read-write memory.
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28. A storage medium having instruction data stored therein, the instruction data for when executed resulting in performance of:
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providing a read-write memory storage providing a video game;
providing advertising spots within the game for impressing of advertising data therefrom;
determining impressions of content within the advertising spots upon a gamer playing the video game;
storing within the read-write memory storage first data relating to a plurality of impressions; and
,at intervals, communicating an impression report in dependence upon the stored first data.
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29. A system comprising:
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a first computing device comprising a read-write memory and a processor for;
executing a first video game session on a first computing device;
allocating a portion of read-write memory of the first computing device for caching of advertising data therein;
downloading advertising data from a remote server via a communications network;
storing the advertising data in the portion of read-write memory; and
,storing within memory a directory of contents of the portion of read-write memory.
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30. A system comprising:
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read-write memory;
a processor for;
providing a read-write memory storage providing a video game;
providing advertising spots within the game for impressing of advertising data therefrom;
determining impressions of content within the advertising spots upon a gamer playing the video game;
storing within the read-write memory storage first data relating to a plurality of impressions; and
,at intervals, communicating an impression report in dependence upon the stored first data.
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Specification