System and method for managing advertising content delivery in an on-line gaming environment
First Claim
Patent Images
1. A method for managing advertising content delivery in a gaming environment, comprising:
- providing at least a server connected to a communications network;
maintaining on the at least a server a count of impressions served for known advertising content;
receiving at the at least a server a current impression count request, the request relating to the known advertising content;
providing from the at least a server, data relating to a current count of impressions served for the known advertising content; and
, based on the provided current count of impressions served, determining whether a specified impression cap has been reached for the known advertising content.
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Abstract
A method for managing advertising content delivery in a gaming environment that is in execution on an online enabled platform includes initiating an instance of a game, and fetching a piece of advertising content from an advertising service provider via a communications network. During a gaming session, at least one impression for the piece of advertising content is provided. At a time, the game instance provides an indication of the at least one impression to a server of an advertising broker site via the communications network. The advertising broker site updates a current impressions count based on the provided indication.
60 Citations
56 Claims
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1. A method for managing advertising content delivery in a gaming environment, comprising:
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providing at least a server connected to a communications network;
maintaining on the at least a server a count of impressions served for known advertising content;
receiving at the at least a server a current impression count request, the request relating to the known advertising content;
providing from the at least a server, data relating to a current count of impressions served for the known advertising content; and
,based on the provided current count of impressions served, determining whether a specified impression cap has been reached for the known advertising content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A method for managing advertising content delivery in an gaming environment, comprising:
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providing at least a server connected to a communications network;
maintaining on the at least a server a count of impressions served for known advertising content;
receiving at the at least a server a request for availability data relating to the known content and relevant to a current game;
providing from the at least a server the availability data; and
,based on the provided availability data, determining whether the known advertising content is available to be displayed by the current game. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49)
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50. A method for managing advertising content delivery in an gaming environment, comprising:
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initiating a game instance of an advertising enabled game;
retrieving a piece of advertising content from an advertising service provider (ADSP) via a communications network;
providing at least one impression for the piece of advertising content during a game instance;
at a time, providing an indication of the at least one impression from the game instance to an advertising broker site via the communications network;
based on the provided indication, updating a current impressions count being maintained for the piece of advertising content by the advertising broker site. - View Dependent Claims (51, 52, 53, 54, 55)
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56. A system for managing advertising content delivery in a gaming environment that is in execution on an online enabled platform, the gaming environment including a plurality of game instances each containing therein spots for displaying advertising content, the system comprising:
a plurality of advertising service providers (ADSPs) each for communicating with a plurality of game instances via the communications network, the ADSPs for making advertising content available for display at spots within the plurality of game instances, the advertising content having predetermined availability characteristics; and
, p1 an advertising broker site in communication with the plurality of game instances and with the plurality of ADSPs via the communications network, the advertising broker site for storing data that is relevant to the predetermined availability characteristics of the advertising content, and for updating the stored data based on usage reports provided from the plurality of game instances via the communications network.
Specification