System and method for automatically enabling and disabling advertising in video games

• US 20060135234A1
• Filed: 12/19/2005
• Published: 06/22/2006
• Est. Priority Date: 12/17/2004
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Willis, Daniel, Freedman, Gordon, Godse, Dhananjay
• Application Number:
  US11/303,974
• Publication Number:
  US 20060135234A1
• Time in Patent Office: Days
• US Class Current: 463/1
• CPC Class Codes: A63F 13/12 involving interaction between a plurality of game devices, e.g. transmisison or distribution systems protocols for networked virtual reality, networked games H04L29/06034
• CPC Class Codes: A63F 13/30 Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
• CPC Class Codes: A63F 13/335 using Internet
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/5573 player location

Abstract

A method for automatically enabling and disabling advertising in an advertising enabled gaming environment includes providing a video game in execution on a gaming platform having communications with a communications network. In addition, a server is provided within the communications network for delivering of advertising content to the video game. To this end, the advertising content is retrievably stored in at least a storage location for access by the server. According to a set of rules, delivery of the advertising content to the video game is selectively disabled. Such disabling is performed absent disabling of a network connection between the gaming platform and the server and absent deleting of the advertising content from the at least a storage location.

Claims

1. A method for automatically enabling and disabling advertising in an advertising enabled gaming environment in execution on an online enabled platform, the environment including a gaming portion for supporting game play and for displaying advertising content during game play, and an advertisement-providing portion that is in communication with the gaming portion via a communications network, the method comprising:

associating a plurality of different pieces of advertising content with the advertisement-providing portion;

defining a characteristic for each one of the plurality of different pieces of advertising content;

retrievably storing said characteristic for access within the advertisement-providing portion; and

,

disabling delivery to the gaming portion for a known piece of advertising content selected from the plurality of different pieces of advertising content based on a current value of the characteristic for the known piece of advertising content.

2. A method according to claim 1, wherein the defined characteristic for the known piece of advertising content relates to a status of an entity of the advertisement-providing portion that is associated with the known piece of advertising content.

3. A method according to claim 2, wherein a value of the characteristic is selected from a first value representative of an enabled status and a second value representative of a disabled status.

4. A method according to claim 3, wherein the entity associated with the known piece of advertising content is selected from a group consisting of:

an advertising service provider (ADSP);

an ad agency;

an advertiser;

a game publisher; and

, a game console provider.

5. A method according to claim 1, wherein the defined characteristic for the known piece of advertising content relates to a status of a gaming portion-side entity.

6. A method according to claim 5, wherein the status of a gaming portion-side entity relates to one of a geographical location of the gaming portion-side entity, a current local time of the gaming portion-side entity, and a delivery accepting status of the gaming portion-side entity.

7. A method for automatically enabling and disabling advertising in an advertising enabled gaming environment, the environment including a gaming portion for supporting game play and for displaying advertising content during game play, and an advertisement-providing portion that is in communication with the gaming portion via a communications network, the method comprising:

providing a piece of advertising content for being displayed by the gaming portion during game play, the piece of advertising content associated with an entity of the advertisement-providing portion;

determining a current status of the entity of the advertisement-providing portion; and

,

when the current status of the entity of the advertisement-providing portion is indicative of an enabled content delivery state, making the piece of advertising content available for display by the gaming portion.

8. A method according to claim 7, comprising when the current status of the entity of the advertisement-providing portion is indicative of a not-enabled content delivery state, making the piece of advertising content unavailable for display by the video game.

9. A method according to claim 7, wherein the entity of the advertisement-providing portion is selected from a group consisting of:

an advertising service provider (ADSP);

an ad agency;

an advertiser;

a game publisher; and

, a game console provider.

10. A method according to claim 7, wherein the step of determining a current status of the provider-side entity is performed by an advertising broker site of the advertisement-providing portion.

11. A method for automatically enabling and disabling advertising in an advertising enabled gaming environment, the environment including a gaming portion for supporting game play and for displaying advertising content during game play, and an advertisement-providing portion that is in communication with the gaming portion via a communications network, the method comprising:

retrievably storing first data relating to an inventory of advertising content, the first data including entries for specific pieces of advertising content and accessible within the advertisement-providing portion;

retrievably storing second data relating to a rule for excluding a specific piece of advertising content from a list of advertising content that is available for display by the gaming portion, the second data accessible within the advertisement-providing portion;

receiving a request at the advertisement-providing portion for an indication of advertising content that is available for display by the gaming portion; and

, accessing the stored second data, for applying the rule to determine an indication of advertising content that is available for display by the gaming portion, the indication excluding the specific piece of advertising content the rule is satisfied.

12. A method according to claim 11, wherein the second data relating to a rule for excluding a specific piece of advertising content is data relating to a current status of an entity that is associated with the specific piece of advertising content.

13. A method according to claim 12, wherein a value of the second data is selected from a first value representative of an enabled status and a second value representative of a disabled status.

14. A method according to claim 13, wherein the entity that is associated with the specific piece of advertising content is selected from a group consisting of:

an advertising service provider (ADSP);

an ad agency;

an advertiser;

a game publisher; and

, a game console provider.

15. A method for automatically enabling and disabling advertising in an advertising enabled gaming environment, the environment including a gaming portion for supporting game play and for displaying advertising content during game play, and an advertisement-providing portion that is in communication with the gaming portion via a communications network, the method comprising:

providing a piece of advertising content for being displayed by the gaming portion during game play, the piece of advertising content associated with a first entity of the advertisement-providing portion;

retrievably storing data for being accessed by a second entity of the advertisement-providing portion, the data relating to a current status of the first entity;

receiving a request at the second entity for pieces of advertising content that are available for display by the gaming portion;

accessing the stored data at the second entity;

determining a current status of the first entity based on the accessed stored data; and

,

excluding the piece of advertising content from a list of pieces of advertising content that are available for display by the gaming portion, in dependence upon the determining that the current status of the first entity is not-enabled for delivery of advertising content associated therewith.

16. A method comprising:

providing a video game in execution on a gaming platform having communications with a communications network;

providing a server within the communications network for delivering of advertising content to the video game, the advertising content retrievably stored in at least a storage location for access by the server; and

,

selectively disabling delivery of the advertising content to the video game, absent disabling of a network connection between the gaming platform and the server and absent deleting of the advertising content from the at least a storage location.

17. A method according to claim 16, comprising delivering of other advertising content to the video game, the other advertising content retrievably stored in at least a storage location for access by the server.

18. A method according to claim 16, comprising providing an advertising broker site within the communications network, wherein selectively disabling is performed at the advertising broker site.

19. A method according to claim 16, comprising providing an advertising service provider (ADSP) within the communications network, wherein selectively disabling is performed at the ADSP.

20. A method according to claim 16, wherein the server is a server of the ADSP.

21. A method according to claim 16, wherein selectively disabling delivery of the advertising content comprises sending a response to the video game for disabling display of the advertising content that is cached locally to the video game.

22. A method according to claim 16, wherein selectively disabling comprises:

providing a first set of rules, the first set of rules including at least a rule resulting in providing the advertising content to the video game and at least a rule resulting in other than providing the advertising content to the video game; and

,

determining based on available data an outcome of processing of the first set of rules to determine whether to disable delivery of advertising content in response thereto.

23. A method according to claim 16, comprising determining geographical location (geolocation) data relevant to the video game, wherein selectively disabling delivery of the advertising content to the video game is based on the determined geolocation data.

24. A method according to claim 16, comprising determining game console-type data relevant to the video game, wherein selectively disabling delivery of the advertising content to the video game is based on the determined game console-type data.

25. A method according to claim 16, comprising determining real-world local time data relevant to the video game, wherein selectively disabling delivery of the advertising content to the video game is based on the determined real-world local time data.

26. A method according to claim 16, comprising determining virtual-world local time data relevant to the video game, wherein selectively disabling delivery of the advertising content to the video game is based on the determined virtual-world local time data.

27. A method according to claim 16, comprising determining game title data relevant to the video game, wherein selectively disabling delivery of the advertising content to the video game is based on the determined game title data.

28. A method according to claim 16, comprising determining game provider data relevant to the video game, wherein selectively disabling delivery of the advertising content to the video game is based on the determined game provider data.

29. A method according to claim 16, comprising determining advertiser identity data relevant to the advertising content, wherein selectively disabling delivery of the advertising content to the video game is based on the determined advertiser identity data.

30. A method according to claim 16, comprising determining information relating to at least some of a plurality of characteristics relevant to advertising delivery, the characteristics selected from the group consisting of:

a geographical location of the video game;

a type of game console supporting the video game;

real-world local time of the video game;

a virtual-world local time of the video game;

a game title of the video game;

a game provider of the video game; and

, identity of an advertiser that provides content for display by the video game.

31. A method according to claim 30, wherein selectively disabling delivery of the advertising content to the video game is based on information relating to at least two of the plurality of characteristics relevant to advertising delivery.

32. A method according to claim 16, comprising, when delivery of the advertising content to the video game is selectively disabled, transmitting a message to the video game to instruct same to other than display said advertising content from within the video game.

33. A method comprising:

providing a video game in execution on a gaming platform having communications with a communications network;

providing a server within the communications network for delivering of advertising content to the video game, the advertising content retrievably stored in at least a storage location for access by the server; and

,

selectively enabling delivery of the advertising content to the video game, the advertising content being by default disabled for delivery to the video game.

34. A method according to claim 33, comprising providing an advertising broker site within the communications network, wherein selectively enabling is performed at the advertising broker site.

35. A method according to claim 33, comprising providing an advertising service provider (ADSP) within the communications network, wherein selectively enabling is performed at the ADSP.

36. A method according to claim 35, wherein the server is a server of the ADSP.

37. A method according to claim 33, wherein selectively enabling delivery of the advertising content comprises sending a response to the video game for enabling display of the advertising content that is cached locally to the video game.

38. A method according to claim 33, wherein selectively enabling comprises:

providing a first set of rules, the first set of rules including at least a rule resulting in providing the advertising content to the video game and at least a rule resulting in other than providing the advertising content to the video game; and

,

determining based on available data an outcome of processing of the first set of rules to determine whether to enable delivery of advertising content in response thereto.

39. A method according to claim 33, comprising determining geographical location (geolocation) data relevant to the video game, wherein selectively enabling delivery of the advertising content to the video game is based on the determined geolocation data.

40. A method according to claim 33, comprising determining game console-type data relevant to the video game, wherein selectively enabling delivery of the advertising content to the video game is based on the determined game console-type data.

41. A method according to claim 33, comprising determining real-world local time data relevant to the video game, wherein selectively enabling delivery of the advertising content to the video game is based on the determined real-world local time data.

42. A method according to claim 33, comprising determining virtual-world local time data relevant to the video game, wherein selectively enabling delivery of the advertising content to the video game is based on the determined virtual-world local time data.

43. A method according to claim 33, comprising determining game title data relevant to the video game, wherein selectively enabling delivery of the advertising content to the video game is based on the determined game title data.

44. A method according to claim 33, comprising determining game provider data relevant to the video game, wherein selectively enabling delivery of the advertising content to the video game is based on the determined game provider data.

45. A method according to claim 33, comprising determining advertiser identity data relevant to the advertising content, wherein selectively enabling delivery of the advertising content to the video game is based on the determined advertiser identity data.

46. A method according to claim 33, comprising determining information relating to at least some of a plurality of characteristics relevant to advertising delivery, the characteristics selected from the group consisting of:

a geographical location of the video game;

a type of game console supporting the video game;

real-world local time of the video game;

a virtual-world local time of the video game;

a game title of the video game;

a game provider of the video game; and

, identity of an advertiser that provides content for display by the video game.

47. A method according to claim 46, wherein selectively enabling delivery of the advertising content to the video game is based on information relating to at least two of the plurality of characteristics relevant to advertising delivery.

48. A method according to claim 33, comprising, when delivery of the advertising content to the video game is selectively enabled, transmitting a message to the video game to instruct same to display said advertising content from within the video game.

49. A method according to claim 33, comprising, when delivery of the advertising content to the video game is other than selectively enabled, transmitting a message to the video game to instruct same to other than display said advertising content from within the video game.