System and method for providing direct marketing opportunities to lottery ticket retailers
First Claim
1. A method for providing direct marketing opportunities to lottery ticket retailers, the method comprising:
- receiving geographic location information for a visitor to a lottery website;
storing in a computer database address information for one or more lottery ticket retailers; and
using the lottery ticket retailer address information and the visitor location information to determine;
one or more local lottery ticket retailers located within a selected distance of the visitor'"'"'s geographic location;
or a selected number of local lottery ticket retailers located closest to the visitor'"'"'s geographic location.
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Accused Products
Abstract
A system for providing direct marketing opportunities to lottery ticket retailers includes a host computer system programmed to maintain a website including separate webpages for lottery ticket retailers. The computer system stores address information for the lottery ticket retailers, receives a lottery website visitor'"'"'s geographic location information and determines one or more local lottery ticket retailers located within a selected distance of the visitor'"'"'s geographic location. In response to the lottery website visitor'"'"'s selection of one of the local lottery ticket retailers, the system serves the webpage of the selected lottery ticket retailer for the visitor to view. The webpage of the selected lottery retailer includes promotions for a non-lottery product offered by the selected lottery ticket retailer. The lottery ticket retailers have access to webpage templates for creating their webpages.
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Citations
35 Claims
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1. A method for providing direct marketing opportunities to lottery ticket retailers, the method comprising:
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receiving geographic location information for a visitor to a lottery website;
storing in a computer database address information for one or more lottery ticket retailers; and
using the lottery ticket retailer address information and the visitor location information to determine;
one or more local lottery ticket retailers located within a selected distance of the visitor'"'"'s geographic location;
ora selected number of local lottery ticket retailers located closest to the visitor'"'"'s geographic location. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for providing for providing direct marketing opportunities to lottery ticket retailers, the system comprising:
a computer system programmed to;
receive geographic location information for a visitor to a lottery website;
store in a computer database address information for one or more lottery ticket retailers; and
use the lottery ticket retailer address information and the visitor location information to determine;
one or more local lottery ticket retailers having an address within a selected distance of the visitor'"'"'s geographic location;
ora selected number of local lottery ticket retailers located closest to the visitor'"'"'s geographic location. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method for providing direct marketing opportunities to lottery ticket retailers, the method comprising:
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maintaining a website including a webpage for each of a plurality of lottery ticket retailers;
receiving a lottery website visitor'"'"'s selection of one of the plurality of lottery ticket retailers; and
serving to the lottery website visitor the webpage of the selected lottery ticket retailer. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22)
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23. A system for providing direct marketing opportunities to lottery ticket retailers, the system comprising:
a computer system programmed to;
maintain a website including a webpage for each of a plurality of lottery ticket retailers;
receive a lottery website visitor'"'"'s selection of one of the plurality of lottery ticket retailers; and
in response to the lottery website visitor'"'"'s selection, serve the webpage of the selected lottery ticket retailer. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30)
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31. A method for providing direct marketing opportunities to lottery ticket retailers, the method comprising:
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maintaining a lottery website;
receiving and storing geographic location information for a visitor to the lottery website;
receiving and storing address information for one or more lottery ticket retailers; and
using the lottery ticket retailer address information and the visitor location information to determine;
one or more local lottery ticket retailers having an address within a selected distance of the visitor'"'"'s geographic location;
ora selected number of local lottery ticket retailers located closest to the visitor'"'"'s geographic location. - View Dependent Claims (32, 33, 34, 35)
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Specification