Methods and apparatus for contextual advertisements in an online conversation thread
First Claim
1. A method for use in providing advertising to a user logged in to an instant:
- messaging network, comprising the steps of;
a) logging a message processor into the instant messaging network under a first screen-name by providing a message processor name and a message processor authentication, the user having the first screen-name as an authorized partner and being advised by the instant messaging network of the presence of the message processor;
b) receiving a communication addressed to the first screen-name from the user via the instant messaging network in an instant messaging protocol;
c) sending at least one of a keyword and a key phrase from the message processor to an advertisement server after receiving the communication addressed to the first screen-name; and
d) sending at least one of an advertisement and a link to an advertisement received from the advertisement server from the message processor to the user.
5 Assignments
0 Petitions
Accused Products
Abstract
In one aspect, the invention relates to a method of providing at least one of an advertisement and a link to an advertisement to a user logged in to an instant messaging network. The method includes the steps of logging a message processor into the instant messaging network under a first screen-name by providing a message processor name and a message processor authentication, the user having the first screen-name as an authorized partner and being advised by the instant messaging network of the presence of the message processor. The method also includes the steps of receiving a communication addressed to the first screen-name from the user via the instant messaging network in an instant messaging protocol, and sending at least one of an advertisement and a link to an advertisement received from the advertisement server to the user.
97 Citations
22 Claims
-
1. A method for use in providing advertising to a user logged in to an instant:
- messaging network, comprising the steps of;
a) logging a message processor into the instant messaging network under a first screen-name by providing a message processor name and a message processor authentication, the user having the first screen-name as an authorized partner and being advised by the instant messaging network of the presence of the message processor;
b) receiving a communication addressed to the first screen-name from the user via the instant messaging network in an instant messaging protocol;
c) sending at least one of a keyword and a key phrase from the message processor to an advertisement server after receiving the communication addressed to the first screen-name; and
d) sending at least one of an advertisement and a link to an advertisement received from the advertisement server from the message processor to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7)
- messaging network, comprising the steps of;
-
8. A method of providing at least one of an advertisement and a link to an advertisement to a user logged in to an instant messaging network, comprising the steps of:
-
a) logging a message processor into the instant messaging network under a first screen-name by providing a message processor name and a message processor authentication, the user having the first screen-name as an authorized partner and being advised by the instant messaging network of the presence of the message processor;
b) receiving a communication addressed to the first screen-name from the user via the instant messaging network in an instant messaging protocol;
parsing the communication to determine a topic of conversation;
sending at least one of a keyword and a key phrase from the message processor to an advertisement server after parsing the communication addressed to the first screen-name; and
e) sending at least one of an advertisement and a link to an advertisement received from the advertisement server from the message processor to the user.
-
-
9. A method, comprising:
-
receiving, by a message processor, an instant message from a user;
determining whether to send an advertisement to the user;
sending an advertisement from an advertisement server to the user, the advertisement having content related to the instant message sent by the user. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
-
-
17. A system, comprising:
a message processor for coupling to a network, the message processor to receive instant messages from a user for selectively sending advertisements to the user based upon predetermined criteria, the message processor to receive messages from an ad server for transmission to the user. - View Dependent Claims (18, 19, 20, 21, 22)
Specification