Product and presentation placement system and method

• US 20060136305A1
• Filed: 05/11/2005
• Published: 06/22/2006
• Est. Priority Date: 05/14/2004
• Status: Active Grant

• Current Assignee: DA IP Corp.
• Original Assignee: Delivery Agent, Inc. (Hillair Capital Management LLC)
• Inventors: Reid, Matthew B., Fitzsimmons, Michael R., Ewens, Louis B.
• Granted Patent: US 10,032,196 B2
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/04 Billing or invoicing
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G09B 19/18 Book-keeping or economics

Abstract

For purposes of patent searching a description includes aspects in which users of presentations of entertainment, news, education and other can research and/or purchase products observed to be involved in the presentations by using presentation placement data and a product description obtained through observation, the product description being insufficient alone to fully support such research and/or purchasing activities. Product data and presentation placement data are stored and associated. Issuance data may also be stored and associated with the product data and the presentation placement data. Various methods and systems are used to provide access to one or more of these data and associations.

Claims

1. A method comprising:

obtaining a product description by observing a product involvement during a portion of a presentation;

observing information regarding a presentation placement associated with the portion of the presentation; and

querying a database using the presentation placement information and the product description to obtain information sufficient to purchase the product.

2. The method of claim 1 wherein the product involvement is display of the product in the portion of the presentation.

3. The method of claim 1 wherein the product involvement is a verbal mention of the product without display presence of the product during the portion of the presentation.

4. The method of claim 1 wherein the presentation is one of the following:

a television programming and a movie shown in a movie theatre.

5. A method comprising:

obtaining a product description by observing a product involvement during a portion of a presentation;

observing information regarding a presentation placement associated with the portion of the presentation; and

querying a database using the presentation placement information and the product description to obtain information sufficient to identify the product.

6. A method comprising:

adding presentation placement data to a database, the presentation placement data regarding a presentation containing an involvement of a product;

adding product data to the database; and

in the database, indicating an association between the presentation placement data and the product data.

7. The method of claim 6 wherein the adding presentation placement data is performed before preparation of the presentation.

8. The method of claim 6 wherein the adding presentation placement data is performed after preparation of the presentation.

9. The method of claim 6 wherein a portion of the presentation placement data is originated by one of the following:

product representatives, presentation staff, and data warehouse staff.

10. The method of claim 6 wherein the presentation placement data includes presentation preparation instructions.

11. The method of claim 6 comprising adding issuance data to the database.

12. The method of claim 11 wherein the adding issuance data is performed by presentation staff.

13. The method of claim 11 comprising providing access to the issuance data for a fee.

14. The method of claim 11 comprising providing access to the issuance data to an association based upon predetermined membership.

15. The method of claim 6 comprising authoring the presentation.

16. The method of claim 6 comprising:

providing network ingress to query the database to a plurality of users;

tracking subsequent queries by the plurality of users to generate response data; and

providing access to the response data.

17. The method of claim 16 wherein the providing access is based upon a fee.

18. The method of claim 16 wherein the providing access is directed toward an association of predetermined members.

19. The method of claim 6 wherein presentation staff perform the adding presentation placement data and the adding product data.

20. The method of claim 6 comprising providing access to the association between the presentation placement data and the product data to a predetermined group of users.

21. The method of claim 6 comprising providing access to the association between the presentation placement data and the product data for a fee.

22. The method of claim 6 comprising offering the product for sale in response to a search of the database based on the association between the presentation placement data and the product data.

23. The method of claim 6 comprising identifying the product based upon the association between the presentation placement data and the product data.

24. The method of claim 6 wherein the involvement of the product involves one of the following:

use of the product in a portion of the presentation and verbal mention of the product by a person participating in the presentation.

41. The system of claim 6 comprising means for adding issuance data to the database.

42. The system of claim 41 wherein the means for adding issuance data is configured to be performed by presentation staff.

43. The system of claim 41 comprising means for providing access to the issuance data for a fee.

44. The system of claim 41 comprising means for providing access to the issuance data to an association based upon predetermined membership.

25. A method comprising:

adding presentation placement data to a database, the presentation placement data regarding a presentation containing an involvement of a product, the presentation placement data including meta-data; and

adding product data to the database, the product data including meta-data.

26. The method of claim 25 comprising encoding the meta-data into video media.

27. The method of claim 25 comprising searching the database for the product based upon the meta-data.

28. The method of claim 25 comprising searching the database for the presentation placement data based upon the meta-data.

29. A method comprising:

collecting presentation placement data, the presentation placement data regarding a presentation containing an involvement of a product;

collecting product data; and

issuing command data configured to control a device based at least in part upon the presentation placement data.

30. A method comprising:

collecting presentation placement data, the presentation placement data regarding a presentation containing an involvement of a product;

collecting product data; and

issuing command data configured to control a device based at least in part upon the product data.

31. A system comprising:

means for observing a product involvement during a portion of a presentation to obtain a product description;

means for observing information regarding a presentation placement associated with the portion of the presentation; and

means for querying a database using the presentation placement information and the product description to obtain information sufficient to purchase the product.

32. The system of claim 31 wherein the product involvement is display of the product in the portion of the presentation.

33. The system of claim 31 wherein the product involvement is a verbal mention of the product without display presence of the product during the portion of the presentation.

34. The system of claim 31 wherein the presentation is one of the following:

a television programming and a movie shown in a movie theatre.

35. A system comprising:

means for observing a product involvement during a portion of a presentation to obtain a product description;

means for observing information regarding a presentation placement associated with the portion of the presentation; and

means for querying a database using the presentation placement information and the product description to obtain information sufficient to identify the product.

36. A system comprising:

means for adding presentation placement data to a database, the presentation placement data regarding a presentation containing an involvement of a product;

means for adding product data to the database; and

in the database, means for indicating an association between the presentation placement data and the product data.

37. The system of claim 36 wherein the means for adding presentation placement data is configured to perform before preparation of the presentation.

38. The system of claim 36 wherein the means for adding presentation placement data configured to perform after preparation of the presentation.

39. The system of claim 36 wherein the means for adding presentation placement data is configured for use by one of the following:

product representatives, presentation staff, and data warehouse staff.

40. The system of claim 36 wherein the means for adding presentation placement data in configured to add presentation preparation instructions.

45. The system of claim 36 comprising means for authoring the presentation.

46. The system of claim 36 comprising:

means for providing network ingress to query the database to a plurality of users;

means for tracking subsequent queries by the plurality of users to generate response data; and

means for providing access to the response data.

47. The system of claim 46 wherein the means for providing access is configured to collect a fee.

48. The system of claim 46 wherein the means for providing access is configured to provide access to an association of predetermined members.

49. The system of claim 36 wherein the means for adding presentation placement data and the means for adding product data are configured to be used by presentation staff.

50. The system of claim 36 comprising means for providing access to the association between the presentation placement data and the product data to a predetermined group of users.

51. The system of claim 36 comprising means for providing access to the association between the presentation placement data and the product data for a fee.

52. The system of claim 36 comprising means for offering the product for sale in response to a search of the database based on the association between the presentation placement data and the product data.

53. The system of claim 36 comprising means for identifying the product based upon the association between the presentation placement data and the product data.

54. The system of claim 36 wherein the means for adding presentation placement data is configured in which involvement of the product involves one of the following:

use of the product in a portion of the presentation and verbal mention of the product by a person participating in the presentation.

55. A system comprising:

means for adding presentation placement data to a database, the presentation placement data regarding a presentation containing an involvement of a product, the presentation placement data including meta-data; and

means for adding product data to the database, the product data including meta-data.

56. The system of claim 55 comprising means for encoding the meta-data into video media.

57. The system of claim 55 comprising means for searching the database for the product based upon the meta-data.

58. The system of claim 55 comprising means for searching the database for the presentation placement data based upon the meta-data.

59. A system comprising:

means for collecting presentation placement data, the presentation placement data regarding a presentation containing an involvement of a product;

means for collecting product data; and

means for issuing command data configured to control a device based at least in part upon the presentation placement data.

60. A system comprising:

means for collecting presentation placement data, the presentation placement data regarding a presentation containing an involvement of a product;

means for collecting product data; and

means for issuing command data configured to control a device based at least in part upon the product data.

61. A computer-readable medium including program instructions for a method comprising:

obtaining a product description by observing a product involvement during a portion of a presentation;

observing information regarding a presentation placement associated with the portion of the presentation; and

querying a database using the presentation placement information and the product description to obtain information sufficient to purchase the product.

62. The computer-readable medium of claim 61 wherein the product involvement is display of the product in the portion of the presentation.

63. The computer-readable medium of claim 61 wherein the product involvement is a verbal mention of the product without display presence of the product during the portion of the presentation.

64. The computer-readable medium of claim 61 wherein the presentation is one of the following:

a television programming and a movie shown in a movie theatre.

65. A computer-readable medium including program instructions for a method comprising:

obtaining a product description by observing a product involvement during a portion of a presentation;

observing information regarding a presentation placement associated with the portion of the presentation; and

querying a database using the presentation placement information and the product description to obtain information sufficient to identify the product.

66. A computer-readable medium including program instructions for a method comprising:

adding presentation placement data to a database, the presentation placement data regarding a presentation containing an involvement of a product;

adding product data to the database; and

in the database, indicating an association between the presentation placement data and the product data.

67. The computer-readable medium of claim 66 wherein the adding presentation placement data is performed before preparation of the presentation.

68. The computer-readable medium of claim 66 wherein the adding presentation placement data is performed after preparation of the presentation.

69. The computer-readable medium of claim 66 wherein a portion of the presentation placement data is originated by one of the following:

product representatives, presentation staff, and data warehouse staff.

70. The computer-readable medium of claim 66 wherein the presentation placement data includes presentation preparation instructions.

71. The computer-readable medium of claim 66 including program instructions of a method comprising adding issuance data to the database.

72. The computer-readable medium of claim 71 wherein the adding issuance data is performed by presentation staff.

73. The computer-readable medium of claim 71 including program instructions of a method comprising providing access to the issuance data for a fee.

74. The computer-readable medium of claim 71 including program instructions of a method comprising providing access to the issuance data to an association based upon predetermined membership.

79. The computer-readable medium of claim 66 wherein presentation staff perform the adding presentation placement data and the adding product data.

80. The computer-readable medium of claim 66 including program instructions for a method comprising providing access to the association between the presentation placement data and the product data to a predetermined group of users.

81. The computer-readable medium of claim 66 including program instructions for a method comprising providing access to the association between the presentation placement data and the product data for a fee.

82. The computer-readable medium of claim 66 including program instructions for a method comprising offering the product for sale in response to a search of the database based on the association between the presentation placement data and the product data.

83. The computer-readable medium of claim 66 including program instructions for a method comprising identifying the product based upon the association between the presentation placement data and the product data.

84. The computer-readable medium of claim 66 wherein the involvement of the product involves one of the following:

use of the product in a portion of the presentation and verbal mention of the product by a person participating in the presentation.

76. The computer-readable medium of claim 76 including program instructions of a method comprising:

providing network ingress to query the database to a plurality of users;

tracking subsequent queries by the plurality of users to generate response data; and

providing access to the response data.

75. The computer-readable medium of claim 76 including program instructions of a method comprising authoring the presentation.

77. The computer-readable medium of claim 76 wherein the providing access is based upon a fee.

78. The computer-readable medium of claim 76 wherein the providing access is directed toward an association of predetermined members.

85. A computer-readable medium including program instructions for a method comprising:

adding presentation placement data to a database, the presentation placement data regarding a presentation containing an involvement of a product, the presentation placement data including meta-data; and

adding product data to the database, the product data including meta-data.

86. The computer-readable medium of claim 85 including program instructions for a method comprising encoding the meta-data into video media.

87. The computer-readable medium of claim 85 including program instructions for a method comprising searching the database for the product based upon the meta-data.

88. The computer-readable medium of claim 85 including program instructions for a method comprising searching the database for the presentation placement data based upon the meta-data.

89. A computer-readable medium including program instructions for a method comprising:

collecting presentation placement data, the presentation placement data regarding a presentation containing an involvement of a product;

collecting product data; and

issuing command data configured to control a device based at least in part upon the presentation placement data.

90. A computer-readable medium including program instructions for a method comprising:

collecting presentation placement data, the presentation placement data regarding a presentation containing an involvement of a product;

collecting product data; and

issuing command data configured to control a device based at least in part upon the product data.

91. A data structure comprising:

product data; and

presentation placement data.

92. The data structure of claim 91 comprising issuance data.

93. The data structure of claim 91 wherein the product data includes meta-data.

94. The data structure of claim 91 wherein the presentation placement data includes meta-data.