Inserted contextual web content derived from intercepted web viewing content

• US 20060136372A1
• Filed: 11/21/2005
• Published: 06/22/2006
• Est. Priority Date: 11/19/2004
• Status: Abandoned Application

• Current Assignee: ETelemetry, Inc.
• Original Assignee: ETelemetry, Inc.
• Inventors: Schunemann, Alan J.
• Application Number:
  US11/283,047
• Publication Number:
  US 20060136372A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method and a system for providing content including intercepting data inbound to a user, data outbound from the user or both. The data is intercepted at a network segment. The method further includes determining content of interest to the user and adding the content of interest to the inbound data.

Claims

1. A method of providing content, comprising:

intercepting data inbound to a user, data outbound from the user or both, the data being intercepted at a network segment;

determining content of interest to the user; and

adding the content of interest to the inbound data.

2. The method according to claim 1, wherein the determining comprises determining the content of interest to the user based on the intercepted data.

3. The method according to claim 1, wherein the intercepting comprises intercepting a web page accessed by the user.

4. The method according to claim 1, wherein the intercepting comprises intercepting a URL of a web page accessed by the user.

5. The method according to claim 4, wherein the determining comprises matching content of interest according to contents corresponding to the URL of the web page.

6. The method according to claim 1, wherein the intercepting comprises intercepting at least one keyword present in a web page accessed by the user.

7. The method according to claim 6, wherein the determining comprises matching content of interest with at least one keyword present in the web page.

8. The method according to claim 1, wherein intercepting comprises capturing an IP address of the user.

9. The method according to claim 1, wherein intercepting comprises capturing a MAC address of a device used by the user to access the data.

10. The method according to claim 1, further comprising storing the data in a content control system.

11. The method according to claim 10, wherein the data stored in the content control system is compared with data provided by a content manager.

12. The method according to claim 11, wherein the data provided by the content manager comprises advertisement content.

13. The method according to claim 1, wherein the data is stored in a content insertion engine local to the network segment.

14. The method according to claim 1, further comprising:

determining a location of the user; and

adding content related to the location of the user to the inbound data.

15. The method according to claim 14, wherein determining the location of the user comprises determining the location of the network segment.

16. The method according to claim 1, further comprising:

determining a location of the user; and

adding content related to demographics target parameters of the location of the user.

17. The method of claim 1, further comprising tracking the location of the user when the location of the user changes.

18. A system for providing content, comprising:

a content insertion engine configured to intercept inbound data, outbound data or both in a network segment; and

a content control system in communication with the content insertion engine;

the content control system configured to match the intercepted data with data stored in the content control system,

wherein the content insertion engine is configured to insert the data matched with the intercepted data into the inbound data.

19. The system according to claim 18, wherein the content insertion engine comprises

a sniffer component, the sniffer component being configured to intercept a MAC address of a user connected to the internet via the content insertion engine.

20. The system according to claim 19, wherein the sniffer component is a program executable by the content insertion engine.

21. The system according to claim 19, wherein the sniffer component is a hardware component of the content insertion engine.

22. The system according to claim 18, wherein the content insertion engine comprises a capturing component configured to capture an IP address of a user connected to the internet via the content insertion engine.

23. The system according to claim 18, wherein the data comprises a URL of a web site accessed by a user via the content insertion engine.

24. The system according to claim 18, wherein the data comprises a web page accessed by a user via the content insertion engine.

25. The system according to claim 18, wherein the data is a keyword in a web page accessed by a user via the content insertion engine.

26. The system according to claim 18, wherein the content control system is configured to match a keyword captured by the content insertion engine with keywords stored in the content control system and to deliver content to the content insertion engine corresponding to the matched keywords.

27. The system according to claim 18, wherein the content control system is configured to determine the location of the network segment using data provided by the content insertion engine.

28. The system according to claim 27, wherein the content control system is configured to add content related to a location of the network segment.

29. The system according to claim 18, wherein the content control system is configured to track a location of a user connected to a network segment using a MAC address of a device of the user used to access the internet and using a location of the network segments visited by the user.

30. A method of providing content, comprising:

intercepting data inbound to a user, data outbound from the user or both, the data being intercepted at a network segment; and

adding content of interest to the user to the inbound data.

31. A method of providing content, comprising:

determining content of interest to a user using intercepted inbound data to the user, outbound data from the user, or both;

matching the inbound data, outbound data or both with input data to obtain the content of interest; and

delivering the content of interest to the user.

32. A content insertion engine, comprising:

a sniffer component, the sniffer component being configured to intercept a MAC address of a user connected to the internet via the content insertion engine; and

a capturing component configured to capture an IP address of the user connected to the internet via the content insertion engine; and

an intercepting component configured to intercept content accessed by the user,

wherein the content insertion engine is configured to insert content of interest to the user according to the IP address of the user, the MAC address of the user, the content accessed by the user, or any combination of two or more thereof.

33. A content control system, comprising:

a matching component configured to match a keyword received by the content control system with keywords stored in the content control system and to deliver content corresponding to the matched keywords;

a locating component configured to determine a location of a network segment using data provided by the network segment; and

a tracking component configured to track a location of a user connected to the network segment using a MAC address of a device of the user and using the location of the network segment.