Consumer driven methods for associating content identifiers with related web addresses

• US 20060136399A1
• Filed: 11/23/2005
• Published: 06/22/2006
• Est. Priority Date: 05/25/2000
• Status: Active Grant

• Current Assignee: Digimarc Corporation
• Original Assignee: Digimarc Corporation
• Inventors: Levy, Kenneth L., Conwell, William Y.
• Granted Patent: US 9,015,138 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing
• CPC Class Codes: Y10S 707/99948 Application of database or data structure, e.g. distributed, multimedia, or image

Abstract

The present invention provides methods to provide or establish links, web addresses or web content with media (e.g., audio, videos or imagery). In one implementation, we provide a method comprising: upon receipt of a content identifier associated with media, initiating a time-limited auction for a right to associated a link or website with the content identifier; receiving additional bids for the right; and at a conclusion of a predetermined time associated with the time-limited auction, awarding the right to associate a link or website with the content identifier. In another implementation we provide a method including awarding a right to provide or host web content; and monitoring provided or hosted web content to ensure that non-advertising content is maintained at or above a predetermined level. In yet another implementation, we provide a method including: receiving a content identifier associated with media; determining whether web content exists that is associated with the content identifier; if the web content exists, providing the web content or a pointer to the web content; and if web content does not exist, allowing a user who provided the content identifier to provide or host web content.

Claims

1. A method comprising:

receiving a content identifier associated with media;

determining whether web content exists that is associated with the content identifier;

if the web content exists, providing the web content or a pointer to the web content; and

if web content does not exist, allowing a user who provided the content identifier to provide or host web content.

2. The method of claim 1 wherein the said allowing comprises allowing only a first user who provided the content identifier to provide web content.

3. The method of claim 2, wherein the first user is allowed to provide or maintain provided web content for only a predetermined time period.

4. The method of claim 1 wherein the content identifier is derived from the media itself.

5. The method of claim 1 wherein the content identifier is steganographically hidden in the media.

6. The method of claim 1 wherein the media comprises at least one of audio, video and imagery.

7. The method of claim 1 wherein prior to said allowing, securing a fee from the user as a condition to carrying out said allowing.

8. The method of claim 1, further comprising allowing advertising to be associated with provided or hosted web content.

9. A method comprising:

upon receipt of a content identifier associated with media, initiating a time-limited auction for a right to associated a link, website or web content with the content identifier or media;

receiving additional bids for the right; and

at a conclusion of a predetermined time associated with the time-limited auction, awarding the right to associate a link, website or web content with the content identifier or media.

10. The method of claim 9 wherein the content identifier is derived from the media itself.

11. The method of claim 9 wherein the content identifier is steganographically hidden in the media.

12. The method of claim 9 wherein the media comprises at least one of audio, video and imagery.

13. The method of claim 9 wherein prior to said awarding, securing a fee from a winning bidder as a condition to carrying out said awarding.

14. The method of claim 9, further comprising allowing advertising to be associated with provided or hosted web content.

15. The method of claim 9 wherein the award of the right to associate a link or website with the content identifier is limited in duration.

16. The method of claim 15 wherein the duration is based at least in part on popularity of the media.

17. A method comprising:

awarding a right to provide or host web content; and

monitoring provided or hosted web content to ensure that non-advertising content is maintained at or above a predetermined level.

18. The method of claim 17 wherein the predetermined level is determined based on screen display.

19. The method of claim 18 wherein the predetermined level comprises 50 percent of screen display.

20. The method of claim 17 wherein the right to provide or host web content is decided based at least in part on a time-limited auction that is initiated by receipt of a content identifier associated with media.