Methods and systems for applying attention strength, activation scores and co-occurrence statistics in information management

• US 20060136451A1
• Filed: 02/01/2005
• Published: 06/22/2006
• Est. Priority Date: 12/22/2004
• Status: Abandoned Application

• Current Assignee: Mikhail Denissov
• Original Assignee: Mikhail Denissov
• Inventors: Denissov, Mikhail
• Application Number:
  US11/047,819
• Publication Number:
  US 20060136451A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 11/3419 by assessing time
• CPC Class Codes: G06F 11/3438 monitoring of user actions tracking the activity of the user H04L67/535
• CPC Class Codes: G06F 11/3452 Performance evaluation by statistical analysis
• CPC Class Codes: G06F 2201/81 Threshold
• CPC Class Codes: G06F 2201/86 Event-based monitoring
• CPC Class Codes: G06F 2201/88 Monitoring involving counting
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods and systems for applying attention strength, activation scores and co-occurrence statistics to information management. Attention strength values used in computing the base activation scores of information items are derived from user interactions with such items. Co-occurrence strength values used in computing associative activation and partial matching scores of information items are also derived from attention strength values. Activation scores of information items are then derived and employed in a variety of information management methods and systems.

Claims

1. A method for measuring the attention strength directed by a user towards one of one or more information items present in a presentation channel during an interaction period in which the user directs attention towards a target information item through one or more proactive or passive interactions with the target information item, said method comprising:

(a) recording the start time of the interaction period as represented by the start of an event through which the user directs attention towards the target information item,

(b) recording the end time of the interaction period as represented by one of;

(i) the passage of a specified period of time during which the user does not direct any attention towards the target information item, or

(ii) the start of another event that confirms that the user is not directing any attention towards the target information item,

(c) measuring the duration of the interaction period as the difference between the end time and the start time of the interaction period,

(d) dividing the duration of the interaction period into attention units appropriate to the presentation channel,

(e) counting the number of attention units within the interaction period during which the user directed attention towards the information item proactively (hereinafter called the proactive attention period),

(f) counting the number of attention units within the interaction period during which the user directed attention towards the information passively (hereinafter called the passive attention period),

(g) allocating the attention units described in (e) to the target information item, and

(h) allocating the attention units described in (f) among the target information item and all of the rest of the information items present in the presentation channel, based on the presentation characteristics of each of the information items in the presentation channel.

2. The method of claim 1, wherein the presentation channel is visual and the attention unit is one of:

(a) in the range of 200 to 400 milliseconds, and

(b) determined by eye-tracking devices.

3. The method of claim 1, wherein the presentation channel is auditory and the attention unit is an integer multiple of the smallest note length perceptible by humans.

4. The method of claim 1, wherein the specified period of time in claim 1(b)(i) is determined with reference to at least one of:

(a) the probability distribution(s) of the duration of events involving the direction of attention by humans towards information items in the presentation channel,

(b) the probability distribution(s) of the duration of events involving the direction of attention by the user towards information items in the presentation channel, and

(c) measured directly using attention-tracking devices.

5. The method of claim 1, wherein the presentation characteristics in claim 1 (h) include at least one of:

relative size, color contrast, animation, rate of change of presentation, static and dynamic graphical elements, distance from the identified information item of most recent focus, font sizes of the information items, the amount of real estate occupied by information items within the presentation channel, the amount of time elapsed since the previous focused user activity, and the distance of the target information item from the previous item that enjoyed full user attention.

6. The method of claim 1, wherein the presentation characteristics in claim 1 include at least one of:

relative rate of change of presentation, presence or addition of sound, static and dynamic audio elements, the amount of real estate occupied by information items within the presentation channel, the amount of time elapsed since the previous focused user activity, and the volume, frequency, loudness, or pitch of any audio signals present in the presentation channel.

7. A method of measuring co-occurrence of attention strength (hereinafter called co-occurrence strength) between pairs of co-information items in an information space, said method comprising:

(a) for each information item in the information space for which it is desired to derive one or more co-occurrence strength values (each such item hereinafter called a co-occurring item) with one or more other information items in the information space (each such other item hereinafter called a reference item) and for each reference item,

(i) for each of the periods during which user attention also known as an interaction is directed at the said information item (hereinafter called the attention period),

(A) recording when the attention period occurs and its duration,

(B) measuring the attention period strength of the item during the attention period in (A),

(C) applying a decay factor to the attention period attention strength in (B) that that takes into account any decay in memory of the attention period attention strength, thereby yielding a corresponding decayed attention period attention strength,

(D) for each occurrence of an overlap in attention periods of a pair of co-occurring item and reference items (each such overlap hereinafter called an overlap period), comparing the decayed attention period attention strength of each of the items from (C) with a specified threshold value (hereinafter called the memory threshold),

(E) where the corresponding decayed attention period attention strength in (C) for each item in the pair of co-occurring item and reference items in (D) is greater than the memory threshold in (D), computing, for the reference item, a decayed attention strength attributable to a corresponding overlap period in

(F) (hereinafter called the reference item'"'"'s decayed overlap attention strength), computed as the quotient obtained by dividing the product of the overlap period and the reference item'"'"'s corresponding decayed attention period attention strength by the reference item'"'"'s corresponding attention period, and

(G) where the reference item'"'"'s decayed overlap attention strength in (F) is above a specified threshold (hereinafter called a co-occurrence threshold), the co-occurrence strength of the co-occurring item is computed as the quotient obtained by dividing the product of the overlap period in (F) and the co-occurring item'"'"'s corresponding decayed attention period attention strength by the co-occurring item'"'"'s corresponding attention period.

8. A method for deriving activation scores of an information item, said score comprising the sum of the information item'"'"'s base activation, associative activation and/or partial matching score, said method comprising:

deriving the base activation score of the information item based on attention strength measurements, and deriving the associative activation and partial matching scores of the items based on co-occurrence strength measurements made according to claim 7.

9. A method according to claim 7 for ranking information items retrieved in response to a search query according to scores comprising one or more of the following:

(a) computing cumulative base activation scores of the information items, where for the purpose of computing said base activation scores, attention strength is measured,

(b) computing associative activation scores of the information items using co-occurrence strengths in respect of the information items measured, and

(c) partially matching scores based on the similarity of probability distributions of the occurrences of the information items using co-occurrence strengths in respect of the information items measured or other co-occurrence statistics.

10. A method for selecting which of various information items having activation scores derived in accordance with claim 8 in a knowledge base will be stored based on the activation scores of the said items, said method comprising:

storing only those items having activation scores within certain prescribed ranges.

11. A method for selecting which of various information items having activation scores derived in accordance with claim 8 in a knowledge base will be deleted based on the activation scores of the said items, said method comprising:

deleting only those items having activation scores within certain prescribed ranges.

12. A method for selecting which of various information items having activation scores derived in accordance with claim 8 in a knowledge base will be stored on which of a plurality of storage media categories based on the activation scores of the said items, said method comprising:

(a) defining the storage media categories based on ranges of activation scores, and

(b) choosing the storage medium on which a given information item will be stored based on it'"'"'s activation score, such that it is stored on one or more storage media of a category associated with the range of activation scores that encompasses the activation score of the information item.

13. The method according to claim 10, wherein the knowledge base includes information items located within private and/or publicly available information spaces, including the Internet.

14. The method according to claim 10, wherein the storage media are private and/or publicly available, including on the Internet.

15. The method according to claim 12, wherein the storage media are categorized by access speed and information items with activation scores falling in higher activation score ranges are stored on media having faster access speeds than information items with activation scores falling in lower activation score ranges.

16. A method for displaying information items ranked according to their activation scores in accordance with claim 9, comprising:

distinguishing the display of information items having activation scores within various ranges of such scores by having each such range associated with a visually perceptible distinguishing display feature.

17. A method for synchronizing information items stored on a plurality of devices capable of data transmission, wherein at least one information item stored in at least one of the device has a base activation score computed in accordance with claim 8, said method comprising:

synchronizing only those information items whose activation scores are above a certain threshold.

20. The system of claim 10, wherein only those retrieved information items that have non-zero partial matching scores are displayed as search results and the said items are ranked according to their partial matching scores for the purpose of the said display.

18. An information retrieval and ranking system comprising:

(a) means for launching, via a user interface, a query for information items according to specific search criteria selected by a user,

(b) means for retrieving all available information items that match the search criteria,

(c) means for ranking those retrieved information items for which base activation, associative activation and/or partial matching (hereinafter collectively called activation) scores,

(d) means for ranking those retrieved information items for which activation scores are not available according to user preferences, and

(e) means for displaying the search results according to the rank order of the information items.

19. The system of claim 18, wherein the specific search criteria selected by the user include a context defined by one or more specified information items.

21. The system of claim 18, wherein the available information items are located within private and/or publicly available information spaces, including the Internet.

22. The system of claim 18, wherein a user specific context for the ranking of retrieved information items is implicitly developed through the activation scores assigned to the said information items and the said user defined context becomes at least one search criterion for subsequent information item searches by requiring that, in the case of such subsequent searches, only information items having an activation rank above a certain pre-determined level be displayed following the retrieval and ranking of all available information items according to all applicable search an d ranking criteria.