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Method and apparatus for displaying branded video tags

  • US 20060136980A1
  • Filed: 11/21/2005
  • Published: 06/22/2006
  • Est. Priority Date: 11/19/2004
  • Status: Active Grant
First Claim
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1. A method for displaying branded video tags on a digital video recorder (DVR), comprising:

  • displaying a content stream to a user on a display screen;

    monitoring the content stream for command tags inserted in the content stream;

    interpreting command tags encountered in the content stream;

    displaying an icon on a display screen in response to a command tag;

    displaying an advertiser'"'"'s branding graphic in the vicinity of the displayed icon; and

    wherein the displayed icon requests input by the user.

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