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Methods, systems and mediums for scoring customers for marketing

  • US 20060143071A1
  • Filed: 06/10/2005
  • Published: 06/29/2006
  • Est. Priority Date: 12/14/2004
  • Status: Abandoned Application
First Claim
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1. A method for scoring customers for marketing, comprising:

  • collecting demographic data and transactional data for each of the customers;

    summarizing at least one variable in the demographic data and/or the transactional data to form summary data, and attaching the summary data to each of the customers;

    applying a statistical algorithm to the demographic data, the transactional data, and the summary data to create a model of a target variable related to customer activity and/or loyalty;

    deriving a score for each of the customers from the model;

    selecting at least some of the customers based on the score for each of the customers; and

    marketing directly to the selected customers.

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