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Assumed demographics, predicted behaviour, and targeted incentives

  • US 20060143075A1
  • Filed: 09/13/2004
  • Published: 06/29/2006
  • Est. Priority Date: 09/22/2003
  • Status: Abandoned Application
First Claim
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1. A system for associating at least one assumed demographic data with a Consumer Identification (“

  • CID”

    ) associated with a transaction history for a consumer, comprising;

    a database;

    a computer system having read and write access to said database; and

    wherein said database stores a plurality of consumer records including a first consumer record for a first consumer;

    wherein said first consumer record stores;

    (1) CID data (consumer identification data) indicating a first consumer CID for said first consumer;

    in association with said first consumer CID, at least the following;

    (2) transaction data in a first transaction class field indicating items transacted by said first consumer in a first transaction class during a first prior time period; and

    (3) a first assumed non-transaction demographic data field for storing assumed non-transaction demographic data.

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