Serving signals
First Claim
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1. A method of serving data over a network to a browsing device, comprising the steps of:
- receiving a request from a browsing device over said network, said request including an identification;
storing a history of usage;
supplying requested information back to said browsing device; and
supplying an advertisement back to said browsing device based on said identification and said history of usage.
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Abstract
Output signals are served from a serving device to a plurality of browsing devices connected to a network. The output signals represent commands executable by each browsable device so as to display viewable data in accordance with specified page formatting. Requests from browsing clients are identified which contain information relating to the data itself and the display format for the data. The data is read and processed so as to combine a representation of the viewable data with executable instructions. The signals are then supplied to requesting browsing devices, after effectively being assembled as a real time o-line process.
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Citations
20 Claims
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1. A method of serving data over a network to a browsing device, comprising the steps of:
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receiving a request from a browsing device over said network, said request including an identification;
storing a history of usage;
supplying requested information back to said browsing device; and
supplying an advertisement back to said browsing device based on said identification and said history of usage. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of serving data over a network to a browsing device, comprising the steps of:
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receiving a request from a browsing device over said network said request including an identification;
storing a history of usage; and
supplying a web page back to said browsing device;
whereinan advertisement based on said identification and said history of usage is supplied to a specified region within said web page. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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12. Apparatus for serving data over a network, comprising a processor, storage, and a network connection, wherein the processor is configured to:
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receive a request from a browsing device via said network connection, said request including an identification;
store a history of usage in said storage;
supply requested information back to said browsing device; and
supply an advertisement back to said browsing device based on said identification and said history of usage.
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Specification