Method and apparatus for advertising on a roadway
First Claim
Patent Images
1. A method for advertising on a vehicle roadway comprising the steps of:
- placing a visual advertising message on one or more roadway components such that the visual advertising message is capable of falling within a field of view of one or more of a driver and one or more passengers in a vehicle, the field of view associated with the roadway component during operation of a vehicle; and
providing a cue to the visual advertising message, wherein the visual advertising message contains one or more of;
a horizontally placed message, a vertically placed message, and wherein the cue includes one or more of an audible cue, a visual cue, and a tactile cue.
0 Assignments
0 Petitions
Accused Products
Abstract
The City, County, State or Federal roadway bed surfaces, roadway shoulders and curbing, roadway barriers, surfaces on overpasses and bridges and the like are used to generate revenue by leasing or selling the space to advertisers. The surfaces can be painted, embossed, fitted with electronic signage or otherwise marked to allow for viewing by vehicles or pedestrian passers by.
34 Citations
16 Claims
-
1. A method for advertising on a vehicle roadway comprising the steps of:
-
placing a visual advertising message on one or more roadway components such that the visual advertising message is capable of falling within a field of view of one or more of a driver and one or more passengers in a vehicle, the field of view associated with the roadway component during operation of a vehicle; and
providing a cue to the visual advertising message, wherein the visual advertising message contains one or more of;
a horizontally placed message, a vertically placed message, and wherein the cue includes one or more of an audible cue, a visual cue, and a tactile cue. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. An apparatus for advertising on a vehicle roadway comprising:
-
one or more roadway components;
a visual advertising message associated with at least one of the one or more roadway components such that the visual advertising message is capable of falling within a field of view of one or more of a driver and one or more passengers in a vehicle, the field of view associated with the roadway component during operation of a vehicle; and
a cue to the visual advertising message provided on another of the one or more roadway components, wherein the visual advertising message contains one or more of;
a horizontally placed message, a vertically placed message, and wherein the cue includes one or more of an audible cue, a visual cue, and a tactile cue - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
-
Specification