Method and system for cataloging advertising spots of an advertising enabled game

• US 20060148573A1
• Filed: 12/19/2005
• Published: 07/06/2006
• Est. Priority Date: 12/17/2004
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Willis, Daniel, Freedman, Gordon, Godse, Dhananjay
• Application Number:
  US11/303,967
• Publication Number:
  US 20060148573A1
• Time in Patent Office: Days
• US Class Current: 463/43
• CPC Class Codes: A63F 13/12 involving interaction between a plurality of game devices, e.g. transmisison or distribution systems protocols for networked virtual reality, networked games H04L29/06034
• CPC Class Codes: A63F 13/30 Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
• CPC Class Codes: A63F 13/335 using Internet
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 2300/5506 using advertisements

Abstract

A method for cataloging and populating advertising spots of an advertising enabled game includes using a catalog to select an advertising-spot of the advertising enabled game. For instance, the catalog is a catalog of itemized advertising spots for the advertising enabled game. An image is displayed including the selected advertising spot, in the context of the advertising enabled game. Advertising content is inserted into the image at the selected advertising spot, so as to produce a preview image that is representative of the advertising content when being displayed at the selected advertising spot during actual game play.

Claims

1. A method for cataloging and populating advertising spots of an advertising enabled game, comprising:

selecting an advertising spot of an advertising enabled game from a catalog of itemized advertising spots for the advertising enabled game;

displaying an image including the selected advertising spot in the context of the advertising enabled game; and

,

inserting advertising content into the image at the selected advertising spot, so as to produce a preview image that is representative of the advertising content when being displayed at the selected advertising spot during actual game play.

2. A method according to claim 1, comprising displaying other data with the displayed image.

3. A method according to claim 2, wherein the other data is searchable.

4. A method according to claim 2, wherein the other data is provided by a game provider.

5. A method according to claim 2, wherein the other data is based on statistical data obtained during actual game play.

6. A method according to claim 2, wherein the other data relates to game type information.

7. A method according to claim 2, wherein the other data relates to information that is specific to the selected advertising spot.

8. A method according to claim 7, wherein the other data is based on statistical data obtained during actual game play.

9. A method according to claim 7, wherein the other data relates to demographic information for the selected advertising spot.

10. A method according to claim 7, wherein the other data relates to billing information for the selected advertising spot.

11. A method according to claim 7, wherein the other data relates to impressions served during actual game play and using the selected advertising spot.

12. A method according to claim 7, wherein the other data relates to a current status of the selected advertising spot.

13. A method according to claim 12, wherein the status is indicative of an availability of the selected advertising spot.

14. A method according to claim 12, wherein the status is indicative of a type of advertising content currently available for display by the selected advertising spot.

15. A method according to claim 14, wherein the type of advertising content is selected from a group consisting of regular advertising content, standby advertising content and default content.

16. A method according to claim 1, wherein displaying an image comprises providing data to a first destination via a communications network, the data for displaying an image local to the first destination.

17. A method according to claim 16, wherein displaying an image comprises displaying an animation including the selected advertising spot in the context of the advertising enabled game.

18. A method according to claim 16, comprising providing data to a second destination via the communications network, the data for displaying a same image local to the second destination.

19. A method according to claim 18, comprising displaying an image local to the first destination during a first period of time and displaying an image local to the second destination during a second period of time overlapping with the first period of time.

20. A method according to claim 19, wherein changes effected to the image at either one of the first destination and the second destination is reflected by same changes in the image being displayed at the other one of the first destination and the second destination.

21. A method according to claim 20, wherein the first destination and the second destination are geographically distinct locations.

22. A method according to claim 1, wherein the selected advertising spot is a portion of the image, the selected advertising spot being distinguishable from the remainder of the image based on an indicator within the selected advertising spot.

23. A method according to claim 22, wherein the visible indicator is of a predetermined color.

24. A method according to claim 1, wherein a game provider defines the selected advertising spot in the image.

25. A method according to claim 1, wherein the image is formatted for having advertising content inserted automatically at the selected advertising spot.

26. A method according to claim 1, comprising retrievably storing the preview image.

27. A method according to claim 26, comprising submitting the preview image for approval by an approving authority.

28. A method according to claim 27, wherein the approving authority is selected from the group consisting of:

a game provider, a game-console provider, an advertiser, a game publisher, an ad agency, an advertisement broker, an advertisement service provider, a third party designated by the game provider, and a third party designated by the console provider.

29. A method according to claim 1, comprising submitting the preview image for approval by an approving authority.

30. A method according to claim 29, wherein the approving authority is selected from the group consisting of:

a game provider, a game-console provider, an advertiser, a game publisher, an ad agency, an advertisement broker, an advertisement service provider, a third party designated by the game provider, and a third party designated by the console provider.

31. A method according to claim 1, comprising submitting the preview image for approval by a plurality of approving authorities.

32. A method according to claim 31, wherein the plurality of approving authorities is selected from the group consisting of:

a game provider, a game-console provider, an advertiser, a game publisher, an ad agency, an advertisement broker, an advertisement service provider, a third party designated by the game provider, and a third party designated by the console provider.

46. A method according to claim 27, wherein the approving authority is selected from the group consisting of:

a game provider, a game-console provider, an advertiser, a game publisher, an ad agency, an advertisement broker, an advertisement service provider a third party designated by the game provider, and a third party designated by the console provider.

33. A method for cataloging and populating advertising spots of an advertising enabled game, comprising:

providing an advertising enabled game comprising a plurality of advertising spots, different advertising spots of the plurality of advertising spots having different characteristics;

providing first data for itemizing each different advertising spot of the plurality of advertising spots and providing second data relating to at least a characteristic of each different advertising spot;

retrievably storing the first data;

retrievably storing the second data; and

,

linking the retrievably stored first data and the retrievably stored second data, for each different advertising spot of the plurality of advertising spots.

34. A method according to claim 33, wherein providing first data comprises extracting the first data from the advertising enabled game.

35. A method according to claim 34, wherein providing second data comprises extracting the second data from the advertising enabled game.

36. A method according to claim 33, wherein the retrievably stored first data and the retrievably stored second data comprise entries of a database, the entries relating to the advertising enabled game.

37. A method according to claim 36, comprising providing an interface for interacting with the database and for displaying the second data in human intelligible form.

38. A method according to claim 37, wherein the interface is a graphical user interface.

39. A method according to claim 38, comprising using the graphical interface for displaying status data, the status data indicative of an availability of each different advertising spot of the plurality of advertising spots.

40. A method according to claim 37, comprising, using the interface, retrieving the second data from the database for matching advertising content to one of the plurality of advertising spots.

41. A method according to claim 40, wherein the second data is indicative of an availability of the one of the plurality of advertising spots.

42. A method according to claim 41, comprising displaying the second data in human intelligible form via the interface.

43. A method according to claim 40, comprising displaying the second data in human intelligible form via the interface.

44. A method according to claim 43, wherein the at least a characteristic relates to a captured screen shot that is relevant to a particular itemized advertising spot of the plurality of advertising spots, and comprising displaying an impression of a piece of advertising content at the particular itemized advertising spot within the captured screen shot so as to generate a preview.

45. A method according to claim 44, comprising submitting the generated preview for approval by an approving entity.

47. A method according to claim 44, comprising submitting the generated preview for approval by a plurality of approving authorities.

48. A method according to claim 47, wherein the plurality of approving authorities is selected from the group consisting of:

a game provider, a game-console provider, an advertiser, a game publisher, an ad agency, an advertisement broker, an advertisement service provider, a third party designated by the game provider, and a third party designated by the console provider.

49. A method according to claim 33, wherein the at least a characteristic relates to a type of media that is supported by a particular itemized advertising spot of the plurality of advertising spots.

50. A method according to claim 33, wherein the at least a characteristic relates to a size of media that is supported by a particular itemized advertising spot of the plurality of advertising spots.

51. A method according to claim 33, wherein the at least a characteristic relates to an assigned advertising value of a particular itemized advertising spot of the plurality of advertising spots.

52. A method according to claim 33, wherein the at least a characteristic relates to a limitation imposed upon a particular itemized advertising spot of the plurality of advertising spots, the limitation imposed by a provider of the advertising enabled game.

53. A method according to claim 33, wherein the at least a characteristic relates to additional information concerning a particular itemized advertising spot of the plurality of advertising spots, the additional information provided by a provider of the advertising enabled game.

54. A method according to claim 33, wherein the at least a characteristic relates to a captured screen shot that is relevant to a particular itemized advertising spot of the plurality of advertising spots.

55. A method according to claim 33, wherein the at least a characteristic relates to a location of a particular itemized advertising spot of the plurality of advertising spots within the advertising enabled game.

56. A method according to claim 33, comprising placing each itemized spot on a map, for supporting navigation to a desired one of the itemized advertising spots of the plurality of advertising spots.

57. A method for cataloging and populating advertising spots of an advertising enabled game, comprising:

providing a first database populated with data relating to characteristics for a set of itemized advertising spots of an advertising enabled game;

providing a second database populated with data relating to a plurality of pieces of advertising content;

providing an interface for accessing simultaneously data from the first database and data from the second database; and

,

using the interface, selecting data from the first database and data from the second database, the data from the first database relating to a known one of the itemized advertising spots having characteristics that are appropriate for rendering an impression of a piece of advertising content defined by the data from the second database.

58. A method according to claim 57, wherein the interface is a graphical user interface.

59. A method according to claim 57, wherein the selected data from the first database comprises a screen shot including the known one of the itemized advertising spots.

60. A method according to claim 59, comprising overlaying the selected data from the first database with the selected data from the second database, for obtaining a preview of an impression of a piece of advertising content, which is defined by the data from the second database, in the context of the advertising enabled game.

61. A method according to claim 60, comprising retrievably storing the obtained preview.

62. A method according to claim 60, comprising submitting the obtained preview for approval by a provider of the advertising enabled game.

63. A method according to claim 60, comprising displaying other data with the obtained preview.

64. A method according to claim 63, wherein the other data is provided by a game provider.

65. A method according to claim 63, wherein the other data is based on statistical data obtained during actual game play.

66. A method according to claim 63, wherein the other data relates to game type information.

67. A method according to claim 63, wherein the other data relates to information that is specific to the known one of the itemized advertising spots.

68. A method according to claim 67, wherein the other data is based on statistical data obtained during actual game play.

69. A method according to claim 67, wherein the other data relates to demographic information for the known one of the itemized advertising spots.

70. A method according to claim 63, wherein the other data relates to billing information for the known one of the itemized advertising spots.

71. A method according to claim 63, wherein the other data relates to impressions served during actual game play and using the known one of the itemized advertising spots.

72. A method according to claim 63, wherein the other data relates to a current status of the known one of the itemized advertising spots.

73. A method according to claim 72, wherein the current status is indicative of an availability of the known one of the itemized advertising spots.

74. A method according to claim 72, wherein the current status is indicative of a type of advertising content currently available for display by the known one of the itemized advertising spots.

75. A method according to claim 74, wherein the type of advertising content is selected from a group consisting of regular advertising content, standby advertising content and default content.

76. A method according to claim 60, comprising editing the obtained preview.

77. A method according to claim 76, comprising retrievably storing the edited preview.

78. A method according to claim 76, comprising submitting the edited preview for approval by a provider of the advertising enabled game.

79. A method for cataloging and populating advertising spots of an advertising enabled game, comprising:

providing a database populated with data relating to spot characteristics for each advertising spot of a set of itemized advertising spots of an advertising enabled game;

providing a piece of advertising content for being displayed at an advertising spot of the set of itemized advertising spots, the piece of advertising content having ad characteristics associated therewith; and

,

using an interface, selecting data for retrieval from the database based on matching the ad characteristics to spot characteristics of a known one of the itemized advertising spots.

80. A method according to claim 79, wherein the interface is a graphical user interface.

81. A method according to claim 79, comprising retrieving the selected data from the database for being displayed by the interface.

82. A method according to claim 81, wherein the data retrieved from the database comprises a screen shot including the known one of the itemized advertising spots.

83. A method according to claim 82, comprising overlaying the data retrieved from the database with the piece of advertising content, for obtaining a preview of an impression of the piece of advertising content in the context of the advertising enabled game.

84. A method according to claim 83, comprising retrievably storing the obtained preview.

85. A method according to claim 83, comprising submitting the obtained preview for approval by one of a provider of the advertising enabled game and a third party designated by the provider of the advertising enabled game.

86. A method according to claim 83, comprising editing the obtained preview.

87. A method according to claim 86, comprising retrievably storing the edited preview.

88. A method according to claim 86, comprising submitting the edited preview for approval by one of a console provider, and a third party designated by the console provider.

89. A method according to claim 83, comprising submitting the obtained preview for approval by an approving authority.

90. A method according to claim 89, wherein the approving authority is selected from the group consisting of:

a game provider, a game-console provider, an advertiser, a game publisher, an ad agency, an advertisement broker, an advertisement service provider, a third party designated by the game provider, and a third party designated by the console provider.

91. A method according to claim 83, comprising submitting the obtained preview for approval by a plurality of approving authorities.

92. A method according to claim 91, wherein the plurality of approving authorities is selected from the group consisting of:

a game provider, a game-console provider, an advertiser, a game publisher, an ad agency, an advertisement broker, an advertisement service provider, a third party designated by the game provider, and a third party designated by the console provider.